Associate Marketing Manager
Posted on :
13-06-2024
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Job Description
Overview:
TekWissen Group is a workforce management provider throughout the UK Europe and many other countries in the world. The below client is an American multinational pharmaceutical and biotechnology corporation.
Job Title: Associate Marketing Manager
Location: Surrey KT20 7NT
Job Type: 6 Months
Job Description
- We currently have an exciting opportunity to join the Vaccines team as we prepare for future launches across our pipeline and the evolution of our current business approach.
- A key area is the transition of our COVID19 business from a pandemic to endemic which then is a businessasusual commercial model with a focus on future access of our current vaccines and pipeline to continue to build on the impact these breakthroughs have on people and society.
- The Associate Brand Manager role will work across both the mRNA Comirnaty and Vaccine teams with accountability for planning development and implementation of commercial and marketing strategies that will support our future commercial model within the endemic environment.
- In line with client new vision for marketing they will be supported by the marketing team to innovate our commercial model and take a lead role in determining strategy and tactics displaying operational excellence at a country level.
- This will be achieved through deeply understanding our customers to drive more precise and integrated marketing bringing critical marketplace insight into the cross functional team to influence and shape strategy and tactics to achieve greater value by consistently measuring our key performance indicators.
- This role will deliver flawless execution of marketing plans adapted to local need whilst creating sustainable value incorporating financial skills for revenue and the DME budget.
- This will directly work with mRNA & vaccine portfolio brand managers senior marketing managers and field colleagues to coordinate the incountry cross functional team including liaison and strong relationships with internal stakeholders e.g. medical policy and public affairs health and value communications legal compliance quality regulatory commercial and supply working with the Glocal commercial teams to maximise approach.
ROLE RESPONSIBILITIES
- Marketing Leadership & Strategy Execution:
- Support Planning development and implementation of the strategic projects aligned with core brands outside of core brand assets(aligned with CCO and Global plans) to deliver the revenue expectation for the brand(s) against OPEX commitments.
- Key design principle commercial flexibility. Programmes across brands.
- Drive customer operation excellence at country level and bring customer insight into BU to influence/shape strategy and projects/tactic
- Support the implementation of omnichannel campaigns in line with operating plan.
- Supports identification of customer insight and customer specific value propositions
- Collaborate in executing endtoend campaigns and customer engagement projects.
- Collaborate within the incountry cross functional team.
- Support the flawless implementation/rollout of projects/tactics including patient customer KOL and pathway initiatives.
- Logistical support to brand team supporting processes.
- Working and multitasking under pressure responding quickly to changing situations in complex project environments.
- Manage project related OPEX and ensure appropriate phasing of full year expenditure in line with operating plan DME
- Build a thorough understanding of customer needs and behaviours including the emerging roles of customers in the NHS & Private.
- Support development of field force training aligned with projects working with XFT.
Strategic and operational planning
- Develop a close working relationship with the IDM Commercial Office colleagues.
- Ensure market is represented within IDM CO to tactics and resources to drive brand success
- Analyse customer issues and opportunities impacting on the performance of brand.
- And develop appropriate programmes and activities to address issues/capitalize on opportunities as required and incorporate into plan.
- Ensure broad XFT plans are clear complementary focused and developed with both innovation and customer insights
Evaluation
- Monitor the success and performance impact of plans and patient customer KOL and pathway programmes against agreed targets.
- Agree adapted and modified programmes as required according to emerging customer/business issues and opportunities.
- Monitor and report on delivery of key stakeholder programmes and activities against approved operating budgets including adherence to relevant financial policies and procedures.
CAPABILITIES QUALIFICATIONS AND EXPERIENCE
- Marketing & Strategy Execution to Maximise Revenues:
- Action oriented to drive plan implementation.
- Business acumen & marketing experience
- Multichannel marketing capabilities
- Understanding of revenue drivers
Leadership:
- Crossfunctional collaboration
- Strong communication and influencing skills.
- Upholds values and standards.
- Coordination and management of relationships
Financial Planning:
- Ability to manage & prioritise resources across customers in line with Global Strategy & IDM Commercial Office and in dialogue with customer facing functions.
- Ability to analyse data interpret track vs KPls (key performance)
- Understand our Customer Insight and Integrated Marketing:
- Ability to facilitate stakeholder & customer commitments and act on insights.
- Ability to develop precise and integrated marketing solutions.
- Demonstrated strong commitment to integrity & compliance.
- Awareness and integration of digital channels to meet our customer needs.
- Basic understanding of digital platforms and core digital metrics used by the organization
- Awareness and integration of digital channel to meet our customer needs.
- Capability to use digital technology provided.
External & Internal Ambassador
- Work with the Code team and agencies to ensure timely and compliant project materials approvals for meetings and contracts.
- Conduct all activities and make all decisions in accordance with Company policies & SOPs client Values & the requirements of the ABPI Code of Practice
- Create Culture of Innovation and Continuous Improvement:
- Change agile: Ability to adapt to new modes of operating.
- Innovative thinking and leadership
- Willingness to take appropriate calculated risks
Qualifications / Experience
- Fluency in English language
- University degree required (business administration or scientific degree preferred)
- Some working experience in Marketing in the pharmaceutical industry
- Demonstrate a fundamental understanding of basic marketing skills.
- Strong organizational skills/ability to manage multiple projects in a fastpaced environment
- Track record for working collaboratively and with others across functions.
- Knowledge of local regulatory policies
- Experience interacting with external customers & stakeholders and acting upon customer insights.
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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