Job Title: Social Media Agent
Department: Marketing
Location: Halifax NS
Job Type: FullTime
Job Summary
We are looking for a dynamic and creative Social Media Agent to join our marketing team. The ideal candidate will be responsible for managing and growing our social media presence across various platforms. You will engage with our audience create compelling content and analyze metrics to measure the effectiveness of our social media strategies.
Key Responsibilities
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Community Management:
- Monitor social media channels for comments messages and mentions.
- Respond to customer inquiries and comments in a timely and professional manner.
- Foster positive interactions and build relationships with our online community.
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Campaign Management:
- Assist in the planning and execution of social media campaigns and contests.
- Collaborate with the marketing team to align social media content with overall marketing strategies and goals.
- Track and report on campaign performance metrics.
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Analytics and Reporting:
- Monitor and analyze social media performance using tools like Google Analytics Hootsuite or similar platforms.
- Provide regular reports on key metrics such as engagement follower growth and website traffic.
- Use data to make informed decisions and adjustments to social media strategies.
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Trend Monitoring:
- Stay uptodate with the latest social media trends tools and best practices.
- Identify new opportunities for engagement and growth on emerging platforms.
Qualifications
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Passion for social media and staying current with industry trends.
- Ability to handle multiple tasks and projects simultaneously.
- Highly organized with strong attention to detail.
- Creative thinking and problemsolving abilities.
- Strong understanding of social media platforms and their respective audiences.