Web Content Designer - Level 4

This is Us

• The State of Connecticut is leading the nation in reimagining the modern government experience. By using the latest digital methodologies and skillsets were helping residents businesses and employees address their most critical needs so they can become more successful in life.
• When you join our Digital Government team your daily mission will be to raise people up by simplifying government engagements. And youll do this through cuttingedge digital optimization strategies datadriven solutioning and trustbuilding partnerships with customers and stakeholders.
• Does this jibe with your own mission If so the State of Connecticut may be the place for you.

This is You

• Digital Guru. You create highimpact online experiences that change peoples lives.
• SolutionFocused. You easily see problems in current processes and proactively find ways to solve them.
• Data Aware. You know how to use data and user feedback to directly improve content.
• Customercentric. You understand UX and how to design digital journeys for real people.
• Info Junkie. You stay on top of industry news and the latest best practices for your skillsets.
• Highly Organized. You understand project planning agile methodology and you deliver on deadlines..
• ServiceOriented. You are passionate about public service and improving experiences for citizens.

About the Role

The Digital Website Content Writer will work closely with our crossfunctional project team focused on building and improving the State of Connecticuts websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages digital applications chatbots user guides and other customerfacing assets. An ideal candidate should know content inside and out how to structure it how to write it how to apply it in userfocused page design and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy SEO service design and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition the candidate should show a command of modern content standards and be able to clearly communicate content issues and solutions to various levels of stakeholders.

Experiences Required for This Role

Website Content Writing At least 3 years of measurable experience in the following:

• Developing modern content for large websites with multiple departments and sizable portfolios of services informational assets and applications
• Creating high level content strategies that focus on logical taxonomies streamlined user journeys and humanfocused design
• Planning for the discovery analysis segmenting creation delivery tracking and governance of content
• Aligning content with business goals stakeholder objectives and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting a high proficiency in writing for real people and motivating them to action
• Conducting indepth research on industryrelated topics to develop original content and optimize current content
• Creating high quality content pieces that can also be used for content marketing needs including advertising social media and email campaigns
• Editing content and proofreading material for errors and inconsistencies

SEO and analytics At least 3 years of experience with the following:

• Conducting keyword research developing SEO strategies and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and onpage SEO methodologies to help build Googles EAT objectives
• Developing highimpact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance At least 3 years of experience and use cases with the following:

• Defining customers needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a serviceoriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy legibility accessibility and compliance with State Content Guidelines
• Structuring content in ways that customers are used to and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing

Knowledge Skills and Ability

• Website Writing and Content Management
• Knowledge of Sitecore or a comparable CMS
• Content creation for websites
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite Teams Jira)
• Effective communication skills
• High emotional intelligence
• High Functioning in Complex Situations
• Ability to distill complex concepts into simple ideas
• Deadlinedriven and able to handle simultaneous tasks using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable organized and equally able to work independently as well as in crossfunctional team environments
• Team Player
• Supporting teammates skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problemsolving skills
• Judgment in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills

• Proficient in Sitecore 10.2
• Bachelors degree in UX Web Design Communications Marketing English Journalism or related field
• 3 years of website content writing for a company or institution in a fulltime role with defined projectdriven goals
• Proficient in Digital content standards and plain language guidelines
• Experience with chatbots search consoles and helpdesk services
• Proficiency with content tools especially development inventory/auditing and SEO tools
• A portfolio of published online content
• Industry certification in a fieldrelated discipline
• 1 year of experience using customer relationship management platforms such as Salesforce
• 1 year of experience using Google Analytics (preferable GA4)
• 1 year of experience using data dashboard software like Power Bi

Administrative Considerations

• The Website Content Writer will work as part of an enterprise digital service team. They will work iteratively on multiple website projects using agile sprints. Work will be assigned based on items in the product backlog associated with Website Improvements. These tasks may be adjusted reduced or expanded as the project progresses through various phases. The contract employee shall be expected to maintain and provide written documentation on any work performed in conjunction with this engagement.
• The engagement will be for a term of up to 12 months. All work will be performed in eight (8) hour shifts Monday to Friday excluding State holidays. If workflow dictates an onsite presence is not needed consultant may work remotely. All extended remote work will need approval by Chief Digital Officer or the designated manager. Payment will be on a time and material basis and paid only for hours worked.
• Use of State Resources: The contractor will be provided with a virtual desktop environment that will allow for the contractor to use their own computer to access and engage with State systems.
• Security/Privacy Considerations: Information accessible by the contractor may be sensitive confidential or subject to the Privacy Act and/or HIPAA considerations. Contractor personnel must be familiar with and comply with the provisions of appropriate regulations and/or instructions. Signing of a confidentiality agreement will be required. Daily signin to the facility may be required. The contractor employee must always display an access badge while present in state facilities. A background check will be required.

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