Web Content Designer

About the Role

The Digital Website Content Writer will work closely with our crossfunctional project team focused on building and improving the State of Connecticuts websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages digital applications chatbots user guides and other customerfacing assets. An ideal candidate should know content inside and out how to structure it how to write it how to apply it in userfocused page design and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy SEO service design and optimizing customer journeys.

You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition the candidate should show a command of modern content standards and be able to clearly communicate content issues and solutions to various levels of stakeholders.

Experiences Required for This Role

Website Content Writing At least 3 years of measurable experience in the following:
Developing modern content for large websites with multiple departments and sizable portfolios of services informational assets and applications
Creating high level content strategies that focus on logical taxonomies streamlined user journeys and humanfocused design
Planning for the discovery analysis segmenting creation delivery tracking and governance of content
Aligning content with business goals stakeholder objectives and user needs
Inventorying and auditing of content on a local or enterprise level
Copywriting a high proficiency in writing for real people and motivating them to action
Conducting indepth research on industryrelated topics to develop original content and optimize current content
Creating high quality content pieces that can also be used for content marketing needs including advertising social media and email campaigns
Editing content and proofreading material for errors and inconsistencies

SEO and analytics At least 3 years of experience with the following:
Conducting keyword research developing SEO strategies and using industry best practices to increase SERP results and build traffic to content
Practicing both technical and onpage SEO methodologies to help build Googles EAT objectives
Developing highimpact KPIs and tracking the measurable success of content
Using customer research and site analytics to prove that content is meeting user needs

Content Lifecycle Governance At least 3 years of experience and use cases with the following:
Defining customers needs and identifying content gaps that prevent successful digital experiences
Optimizing and categorizing content to align with a serviceoriented information architecture
Working with subject matter experts to write clear text in plain language that achieves defined goals
Reviewing and improving existing content for accuracy legibility accessibility and compliance with State Content Guidelines
Structuring content in ways that customers are used to and knowing the difference between features and benefits
Setting up governance models that support the maintenance of content after publishing

Knowledge Skills and Ability

Website Writing and Content Management
Knowledge of Sitecore or a comparable CMS
Content creation for websites
Expert copywriting and editing skills
Content marketing
SEO and analytics
Knowledge/experience with project management tools (Microsoft Office Suite Teams Jira)
Effective communication skills
High emotional intelligence

High Functioning in Complex Situations
Ability to distill complex concepts into simple ideas
Deadlinedriven and able to handle simultaneous tasks using prioritization models and team communication tools
Comfort in suggesting better strategies or pointing out risks in current development efforts
Dependable organized and equally able to work independently as well as in crossfunctional team environments

Team Player
Supporting teammates skills and behaviors through development and delivery
Communication and collaboration with multiple departments and stakeholders
Creative and analytical thinking with strong problemsolving skills
Judgment in dealing effectively and diplomatically with government staff
Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills
Proficient in Sitecore 10.2
Bachelors degree in UX Web Design Communications Marketing English Journalism or related field
3 years of website content writing for a company or institution in a fulltime role with defined projectdriven goals
Proficient in Digital content standards and plain language guidelines
Experience with chatbots search consoles and helpdesk services
Proficiency with content tools especially development inventory/auditing and SEO tools
A portfolio of published online content
Industry certification in a fieldrelated discipline
1 year of experience using customer relationship management platforms such as Salesforce
1 year of experience using Google Analytics (preferable GA4)
1 year of experience using data dashboard software like Power Bi