Head of Demand Generation

The Head of Demand Generation is passionate about growth and all the different ways there are to create brand awareness and demand generation using different marketing tactics in order to scale our business.

As Head of Demand Generation your main objective is to grow our markets by increasing brand awareness as well as create and capture demand. You will strategize initiate and execute an array of marketing activities in several markets globally.

Working closely with Sales you make sure high intent leads are taken care of converted through the funnel to deals creation and ARR as well as follow up on performance and market insights.

The overall objective is to drive revenue and growth for our business in all our global markets. You will be the team lead for the Demand Generation team consisting of specialists within Performance Marketing Marketing Ops Lifecycle Marketing and Demand Gen Marketing. Reporting to the CMO.

Typical assignments include:

• Develop and own the global demand gen strategy (market industry and ICP and campaign specific) as well as GTM initiatives for all global markets with focus on creating growth
• You are the demand gen conductor You closely follow market trends within the demand gen domain keep a close eye on competitors and is always one step ahead in terms of our own demand gen strategy execution and analysis
• Plan and execute endtoend multichannel demand generation campaigns to drive increasing volume of high intent leads deals creation marketing pipeline and inbound ARR through new customer acquisition.
• Together with your team plan and build different demand gen programs (e.g. paid advertising events ABM content collabs communities/networks activities and other sources/channels) from strategy development to theme conceptualization content procurement copywriting scheduling logistics and promotions.
• Be responsible for customer behavior analysis for all channels in order to optimize based on these insights
• You have a strong willingness to experiment: Demand generation isnt an exact science you should feel comfortable with trying new techniques or testing existing ones.
• Continuously running experiments and work with optimization tracking measuring and analysis

• Set and manage budget and forecasts set targets budget and relevant KPIs for all channels and ensure each activity delivers on ROI.
• Measure and report on the success of demand generation activities using full funnel metrics from leads to pipeline to revenue as well as multi touch attribution insights
• Close collaboration and building relationships with your own peers in the Marketing team as well as Sales Product RevOps CS and other stakeholders internally as externally

Requirements:

• Proven track record within demand generation or similar growth/revenue generation methodologies
• 57 years of experience with demand generation/growth/digital marketing or similar role (preferably within SaaS)
• Strong analytical skills
• Understanding of a sales process
• Selfmotivated team player with a growth mindset
• Strong communicator
• Experience with HubSpot is a plus

The recruitment process:

We review applications and invite for interviews continuously.
A background check will be conducted on final candidates preemployment.

About Rillion

We are a global company founded in Sweden with 30 years experience in the AP Automation industry. We help finance professionals transform how they manage invoices by digitalizing and automating the entire process.

By removing the manual steps of invoice handling we enable finance teams to save time and effort reducing the possibility of human error. Because were AP professionals ourselves we understand how to give our customers everything they need and nothing they dont.

Together with our investors at Altor we will continue our journey and to complete our mission we need more talented people.

Rillion is an equal opportunity employer. We believe that diversity is integral to our success and do not discriminate based on race color religion age or any other basis protected by law.

Were looking forward to your application!