Marketing Executive

Job Summary:

We are seeking a dynamic and resultsdriven Marketing Executive to join our healthcare team. The ideal candidate will have a strong background in marketing excellent communication skills and a passion for the healthcare industry. You will be responsible for developing and implementing marketing strategies to promote our healthcare services and increase patient engagement.

Key Responsibilities:

• Marketing Strategy:

  • Develop and implement marketing plans to achieve business objectives.
  • Identify target audiences and create campaigns to engage them.
  • Conduct market research to understand industry trends and customer needs.

• Campaign Management:

  • Plan and execute marketing campaigns across various channels including digital print and events.
  • Monitor and analyze the performance of marketing campaigns.
  • Adjust strategies based on campaign performance and feedback.

• Content Creation:

  • Create engaging and informative content for various marketing channels including social media blogs newsletters and brochures.
  • Collaborate with the design team to develop visual content.

• Digital Marketing:

  • Manage social media accounts and online presence.
  • Optimize website content for search engines (SEO) and manage online advertising campaigns (PPC).
  • Track and report on digital marketing metrics.

• Relationship Building:

  • Build and maintain relationships with key stakeholders including healthcare professionals patients and partners.
  • Organize and participate in healthcare events seminars and workshops.

• Brand Management:

  • Ensure consistent brand messaging across all marketing materials and channels.
  • Develop and maintain a strong brand identity in the healthcare market.

• Budget Management:

  • Manage marketing budgets and ensure costeffective use of resources.
  • Report on budget utilization and ROI for marketing activities.