Social Media Specialist

This is a remote position.

A social media specialist follows conversations on the internet while interacting with the public at the same time. The specialist is responsible for monitoring and improving the companies social media accounts.

A social media specialist may also work with other staff members as a way to further promote a brand such as bringing in marketing consultants to help publicize an event. The specialist is responsible for tracking whether or not social marketing efforts have been successful through goal setting with markers for identifying success through various online analytical tools. Other job duties include:

Responsibilities

• Working knowledge of Facebook Instagram Twitter YouTube LinkedIn and other platforms.
  

• Ability to develop and implement a corporate social media strategy
  

• Create and Manage social media marketing campaigns and daytoday activities.
  

• Create and implement a solid SMM strategy.
  

• Set SMM goals and measure progress via analytics
  

• Familiarity with photography and videography strategy for use in social graphics and content.
  

• Graphic Design experience.
  

• Encourage greater social media participation by Attracting likes and follows from the target audience
  

• Engage with our target audience and get them to join our Facebook Group
  

• Moderate our Facebook group
  

• Assist with proofreading or editing other content before publishing.
  

• Conduct competitor research and create marketing plans to increase out SM viability.
  

• Must have experience in moderating a Facebook Group
  

• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company s online tools is following established guidelines and bestpractice rules
  

• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand s social media strategy
  

• Review live content monthly and create reports outlining success rates.
  

Requirements

• A minimum of 2 years of experience in similar role
  

• Experience with Adobe Lightroom Adobe Photoshop and Adobe Illustrator.
  

• Experience with video editing with Adobe Premier or an equivalent software platform.
  

• Experience with surface level web development is preferred but not required.
  

• An understanding of the best use practices for social media networks such as Facebook Instagram Twitter etc.
  

• A firm understanding of video copyright laws and YouTube s terms of service. Prefer a working knowledge of SEO
  

• Proven ability to communicate with tact clarity and accuracy.
  

• Excellent proofreading skills and ability to translate technical information and convey it to a lay audience
  

• Ability to manage multiple projects and deadlines without supervision
  

• Someone who enjoys building relationships with customers and coworkers.
  

• Organizational as well as computer skills are also required.
  

• Experience as a social media specialist or similar position
  

• Excellent critical thinking interpersonal communication timemanagement and problemsolving skills
  

• Ability to use social media for impressions and brand awareness
  

• Excellent knowledge of social media platforms including GBP Instagram Pinterest LinkedIn Twitter and Facebook
  

• Understanding of social media KPIs web traffic metrics and SEO
  

• Experience doing buyer persona and audience research
  

Along with your CV kindly submit a short application letter at providing our Recruitment Team a snapshot of why you are qualified for this specific role and answering the following questions: