Digital Marketing Executive

Overview:

Key Responsibilities:

• Devise and execute digital marketing strategies to promote products or services
• Manage and optimize online advertising campaigns using SEO/SEM techniques
• Create and manage social media profiles and presence
• Analyze and interpret data from multiple sources to drive insights and recommendations
• Coordinate with various teams to ensure brand consistency across all digital channels
• Develop and manage email marketing campaigns
• Measure and report on the performance of all digital marketing campaigns
• Identify trends and insights to optimize spend and performance
• Stay uptodate with digital marketing trends and potential new channels and strategies
• Collaborate with agencies and other vendor partners

Required Qualifications:

• Bachelor s degree in Marketing Communications or a related field
• Proven experience as a Digital Marketing Executive or similar role
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Experience with website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Solid knowledge of website and marketing analytics tools
• Uptodate with the latest trends and best practices in online marketing and measurement
• Good understanding of digital marketing strategies SEO and best practices
• Strong analytical skills and datadriven thinking
• Proven ability to multitask and manage multiple digital projects simultaneously
• Excellent written and verbal communication skills

seo,sem,social media marketing,analytics,content marketing,ppc,pay per click (ppc)