Chief Marketing Officer
Posted on :
08-06-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-06-2024
Job Description
Job Description:
The incumbent will champion brand and business marketing verticals for the
company. He/ She will be working closely with all stakeholders to define the
company positioning; image and put in place the systems and processes to
showcase the business verticals of Real fintech.
The role will work closely with the business teams and also oversee the PR
Communication strategy for the company.
In addition the incumbent will play a key role in defining the digital brand
strategy for the company and have ownership of all marketing activities for the
company across verticals.
Key Responsibilities:
Articulate the brand strategy and define the brand structure for the
company.
Manage the overall brand communication and product strategy from
inception to delivery of the brand and ensure that the brand measures
up to the overall consumer positioning and segment goals.
Create and implement the overall marketing strategy including partner
and team management standardize the brand communication and
planning initiatives.
Lead the strategy development process for each of the business
verticals and work closely with the management teams on the business
achievement and brand building agenda.
Develop and execute strategic communication plans that reflect a
current understanding of the issues and trends impacting internal and
external audiences.
Leverage insights to create tailored and targeted communication plans.
Define and activate a media interaction matrix and corporate reputation
management.
Maintain strong relations with Media and drive PR agenda to create
favorable brand value by communicating successes awards
acquisitions and future business plans.
Roles and responsibilities of a Chief Marketing Officer (CMO)
1. Marketing director:
The CMO must ensure that the marketing department is focused on the right
goals and objectives and has the resources it needs to be successful. This
may include allocating more or less money to different marketing initiatives
depending on what is most important at the time. The CMO must also be sure
that the marketing department is using the latest techniques and technologies
in order to stay ahead of the competition.
The CMO can know the ICP (Ideal Client Profile) and how to move them
along the buying journey (see below) in the most effective way possible.
2. Brand manager
The CMO is responsible for managing and protecting the companys brand.
This includes developing and implementing branding strategies as well as
monitoring how the public perceives the brand. Additionally the CMO is
responsible for marketing the companys products and services to consumers.
This involves creating marketing plans and campaigns as well as overseeing
the execution of those plans. The CMO is also responsible for measuring the
effectiveness of marketing efforts and making necessary adjustments.
3. Head of innovation
The CMO should also be looking to expand and improve their understanding
of industry trends. By doing this they can stay uptodate on the latest
changes in the market and identify potential marketing opportunities.
Plus the CMO can use this information to develop future marketing
campaigns that are more likely to succeed. Finally working as a CMO
provides the opportunity to share customer insights with company leaders and
brainstorm new marketing techniques with the rest of the marketing team.
4. Topnotch storyteller
As the CMO of an organization you may also be responsible for creating
compelling narratives around individual products and services. This can help
consumers understand the features and benefits of a particular product and
encourage them to consider buying it. In order to create an effective product
narrative youll need to understand the product inside and out. Youll also
need to know your target audience and what appeals to them. Then you can
create a story that showcases the product in the best possible light.
One way to do this is by highlighting the unique selling points of the product.
You can also tell stories about how the product has helped people solve
problems or improved their lives in some way. Whatever approach you take
make sure that your story is engaging and easy to understand. If you can
capture peoples attention and persuade them to check out your product
youll be one step closer to achieving success.
Your storytelling ability needs to be expert level in:
Video and Animation
Messaging
Visuals
Spoken Both for you and your leadership team
Every stage of a buyers journey
5. Customer service manager
CMOs play an important role in advocating for customer interests and helping
to ensure that marketing campaigns are appealing to customers. They may
collect data on customer behavior in order to better understand what
customers want and need. This information can be used to develop marketing
strategies that focus on customer satisfaction which may motivate customers
to make purchases.
It is important for CMOs to be able to communicate with customers directly in
order to get feedback and understand their needs. Listening to customer
feedback and taking it into account when planning marketing campaigns can
help ensure that the company is delivering what customers want.
6. Beacon of growth
One way for a CMO to expand and improve company growth is by developing
marketing initiatives that focus on the entire customer experience. This could
include creating a strategy for customer service as well as developing new
programs or campaigns that encourage customer loyalty. Additionally CMOs
can work to improve the companys growth by expanding its reach to new
markets. This may involve creating targeted marketing campaigns and
adapting the companys products or services to meet the needs of specific
demographics. By expanding and improving the companys growth in this
way CMOs can help contribute to increased profitability and longterm
success.
7. Social media manager
The main point of this content is that social media is an effective marketing
tool that companies can use to build their brands and make sales. The term
social media manager may refer to a CMO functioning as a social media
consultant advising the marketing department and implementing social
media rules which might include limitations on what sort of material the team
can post on the firms social media accounts.
Creating a social media presence that prospective customers will want to
follow can help increase sales. If they see strategicallyplaced advertisements
or offers from the company it may push them to buy something. Also CMOs
need to develop effective social media advertising strategies so their company
pays to target the right audience with ads across different platforms.
8. High capacity to improve and expand
CMOs can help their companies to expand and improve their marketing
capability by making informed decisions about the best ways to enhance
marketing operations based on both their own experience and market
research. They can also identify areas where improvement is needed so that
they can focus on developing specific marketing strategies first. By doing this
CMOs can help their companies to become more successful in reaching their
target markets.
Business Support Leadership:
As a true partner to the business lead the brand outreach for the master
brand and also position business lines drive business marketing and
corporate communications for the company. Build out and lead a lean
integrated marketing creative team along with the growth of the business.
Require an MBA with 15 years of exemplary track record in marketing
Communication in highgrowth B2C and B2B environments.
Exposure to the IT or Fintech allied industry would be an advantage.
Exposure and track record of having built a brand and its guidelines in an
earlier role will be a strong preference.
Along with a strong understanding of Brand PR and Communications an
ability to lead business marketing is a must.
A successful track record of managing ATL BTL media advertising campaign
development and new media management.
A strong understanding of online media digital channels App website
development is a key requirement.
The right candidate will be a flexible action resultsoriented selfstarter.
The candidate must be able to balance business aggression with strong
functional expertise and partnering and influencing skills.
Should have a strategic approach with the ability to see the big picture and
interpret environmental and organizational changes and their impact on the
organization.
Excellent conceptual ability communication presentation skills.
cmo,strategy,campaigns,management,communication,social media
Employment Type
Full Time
Company Industry
Key Skills
- Corporate Paralegal
- Corporate Banking
- Bluetooth
- Environment Health And Safety
- Corporate Development
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
