Google Ads Expert

Overview:

Key Responsibilities:

• Create and manage Google Ads campaigns to drive traffic leads and sales
• Conduct keyword research and analysis to optimize campaign performance
• Implement and optimize ad copy and creative content
• Monitor campaign performance and make datadriven decisions to improve ROI
• Implement and analyze A/B tests to maximize campaign effectiveness
• Collaborate with the marketing team to align Google Ads strategy with overall marketing goals
• Stay updated with the latest Google Ads features and best practices
• Report on campaign performance and provide actionable insights
• Optimize campaigns for mobile local and display networks
• Manage campaign budgets and bidding strategies to achieve business objectives
• Continuously research and implement new opportunities within Google Ads
• Work with graphic designers and content writers to create compelling ad visuals and copy
• Utilize Google Analytics and other tools to track and analyze campaign performance
• Provide recommendations to improve website and landing page performance
• Stay updated with industry trends and best practices in SEM and digital advertising

Required Qualifications:

• Bachelors degree in Marketing Advertising Business or related field
• Proven experience managing Google Ads campaigns and delivering results
• Google Ads certification is highly preferred
• Demonstrated understanding of PPC SEM and digital marketing principles
• Strong analytical skills with the ability to interpret performance data and make optimizations
• Proficiency in Google Analytics and other relevant tools
• Experience in A/B testing and optimizing ad creative and landing pages
• Excellent communication and collaboration skills
• Ability to manage multiple projects and prioritize tasks effectively
• Uptodate knowledge of industry trends and best practices
• Strong attention to detail and a resultsdriven mindset
• Ability to work effectively in a fastpaced dynamic environment
• Certifications in digital marketing and related areas are a plus
• Experience with ecommerce and lead generation campaigns is advantageous
• Understanding of HTML CSS and web design principles is a plus

analytical skills,keyword research,project management,html,google ads,ad copy optimization,web design,digital advertising,ppc,budget management,css,sem,analytics,a/b testing,campaign management,industry trends,digital marketing,campaign optimization,google analytics,communication skills