Amazon PPC Expert - Perungudi - Immediate Hiring

Overview:

Key Responsibilities:

• Develop and execute PPC strategies for Amazon Advertising campaigns.
• Conduct keyword research and optimize product listings for better visibility.
• Monitor and analyze campaign performance to maximize ROI and sales.
• Manage budgets and bids to drive costeffective advertising campaigns.
• Collaborate with crossfunctional teams to align PPC efforts with overall marketing strategies.
• Stay updated with the latest trends and best practices in Amazon PPC advertising.
• Provide insights and recommendations for continuous improvement in PPC campaigns.
• Generate reports and present key findings and recommendations to the management team.
• Optimize ad copy and creative content for better clickthrough rates.
• Test and implement new strategies to improve campaign performance.
• Identify and capitalize on growth opportunities within the Amazon Advertising platform.
• Continuously monitor and adjust campaigns to improve performance metrics.
• Implement A/B testing to optimize campaign performance and conversions.
• Stay updated with Amazons constantly evolving ad platform and algorithm changes.

Required Qualifications:

• Bachelors degree in Marketing Advertising Business or related field.
• Proven experience as an Amazon PPC Specialist or similar role.
• Demonstrable expertise in Amazon Advertising and PPC campaign management.
• Proficiency in data analysis and reporting tools for campaign performance evaluation.
• Indepth knowledge of Amazons ad platform and its best practices.
• Strong understanding of keyword research bidding strategies and ad targeting on Amazon.
• Ability to think strategically and implement effective advertising strategies.
• Excellent communication and presentation skills to articulate campaign performance and recommendations.
• Proven track record of optimizing PPC campaigns to drive sales and conversions.
• Detailoriented with the ability to manage multiple projects and deadlines.
• Google AdWords and Amazon Advertising certifications are a plus.
• Experience with Amazon Seller Central and Vendor Central platforms.
• Advanced proficiency in Microsoft Excel for data analysis and reporting.
• Ability to work in a fastpaced dynamic environment with a proactive mindset.
• Strong problemsolving skills and a keen eye for identifying optimization opportunities.

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