Job Title : Digital Marketing Manager
Location: Bangalore
Salary: 10 LPA 12 LPA
Experience : 78 years of experience executing digital marketing campaigns and strategies
Industry: White Goods/Appliances Industrial Equipment Automobile Industry ( Must Have )
Key responsibilities:
- Identifying and testing new digital channels and tolls
- Researching and implementing new marketing and the latest trends
- Measuring and reporting the return on investments and key performance indicators Using web analytic tools to monitor site traffic.
- Helping optimize the user experience on the company s website and assisting with
- the creation of the landing page.
- Tracking consumer purchase behavior
- Gaining potential leads and transforming them into customers.
- Optimizing marketing campaigns including email marketing social media and digital advertising.
- Ensuring to create brandaligned content post at an agreed time and deal with any positive or negative comments.
- Playing a vital role in planning and executing various marketing events trade shows conferences and webinars. Coordinate logistics manage event calendars and ensure promotional materials are available.
Qualification:
- A Bachelor s Degree with fundamental knowledge about marketing concepts business strategy market research and customer behavior.
- Social media savvy with a passion for staying on top of trends.
- Strong sense of creativity imagination and innovation.
- Excellent interpersonal skills with the ability to collaborate with other
- departments.
- Indepth knowledge of various social media platforms and best practices.
- Ability to analyses consumer metrics reports and trends.
- Strong project management and managerial skills.
Preferred qualifications:
- Proficiency in Digital Marketing tools and platforms (Google Analytics SEO Tools
- Social Media Management Tools)
- Experience with graphic design software (E.g. Abode Creative Suite Canva) Familiarity with CRM tools (E.g. Salesforce) Familiarity with HTML/CSS and content management systems (E.g. Word Press)
digital marketing,competitive marketing strategies,business strategy