Brand Manager - Bangalore - India
Posted on :
08-06-2024
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Monthly Salary
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Salary Not Disclosed
Posted on :
08-06-2024
Job Description
We are a leading recruitment company in Sri Lanka and Our client is a leading FMCG company head office based in Colombo. They are no 1 in the industry they operate and now have started its new distribution channels in India looking for a Brand Manager to based in Bangalore India
Below is the summery of the Job Description.
Role of a brand manager
Responsibilities of a brand manager:
A brand manager wears many hats and plays a crucial role in the success of a particular biscuit brand or product line. Here’s a breakdown of their key responsibilities:
Market research and key responsibilities:
Below is the summery of the Job Description.
Role of a brand manager
Responsibilities of a brand manager:
A brand manager wears many hats and plays a crucial role in the success of a particular biscuit brand or product line. Here’s a breakdown of their key responsibilities:
Market research and key responsibilities:
- Conduct market research to understand consumer preferences buying habits and emerging trends in the biscuit category.
- Analyse the competitor activity including product offerings pricing strategies and marketing campaigns.
- Identify market gaps and opportunities for brand differentiation.
- Develop a clear brand strategy that defines the brand’s target audience brand personality and core values.
- Position the biscuit brand within the competitive landscape highlighting its unique selling proposition (USP)
- Craft a compelling brand story that resonates with the consumers and build emotional connection.
- Work closely with product development teams to create new biscuit products that meet consumer needs and market trends.
- Manage the product lifecycle including product launches innovation reformulation and potential product discontinuation.
- Ensure product quality and consistency across all biscuit varieties.
- Develop and execute marketing campaigns to promote the biscuit brand and its products.
- Manage the brand’s marketing budget and ensure efficient allocation of resources across various channels (digital traditional media etc.)
- Craft compelling marketing messages and communication materials that resonate with the target audience.
- Oversee social media presence and brand engagement online.
- Work with sales teams to develop sales strategies and achieve sales targets.
- Manage relationships with distributors and retailers to ensure product availability and visibility.
- Monitor and analyse sales data to identify trends and areas for improvement.
- Develop and manage the brand’s marketing budget ensuring efficient use of resources.
- Track and analyse the brand’s profitability by monitoring key performance indicators (KPIs) like sales volume market share and return on investment (ROI).
- Continuously monitor industry trends consumer preferences and competitor activity.
- Be adaptable and adjust brand strategy marketing campaigns or product offerings based on market dynamics.
- Stay updated on new technologies and marketing tools that can enhance brand communication and engagement.
- Manage brand licensing and promotional partnerships.
- Oversee packaging design and ensure it aligns with brand positioning.
- Address consumer feedback and implement improvements based on consumer insights.
Employment Type
Full Time
Key Skills
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