Digital Marketing Specialist

Key Responsibilities:

• Campaign Management:
• Develop, implement, and manage digital marketing campaigns on Google and various social media platforms for both clients and the company.
• Set up and configure Google Analytics to track and analyze website traffic and campaign performance.
• Create and manage eCommerce campaigns, optimizing for maximum ROI.

• SEO, SEM & ASO:
• Implement and manage SEO, SEM & ASO strategies to improve organic search rankings.
• Conduct advanced keyword research and optimize website content for search engines.
• In-depth knowledge of advanced SEO best practices, including technical SEO, on-page optimization, content optimization, link building, and mobile SEO.
• Analyze website content and technical aspects to identify and fix SEO issues.
• Analyze SEO, SEM & ASO data and generate reports to identify trends, measure progress, and recommend strategic adjustments.
• Develop and implement a link-building strategy.
• Work with the development team to ensure website architecture and technical aspects are optimized for search engines.

• Monitoring and Reporting:
• Continuously monitor digital campaign performance and adjust strategies as needed.
• Generate and analyze reports on campaign performance, providing insights and recommendations for both clients and the company.

• Content Creation and Management:
• Collaborate with the content team to create engaging, high-quality content.
• Ensure all content aligns with marketing strategies and brand guidelines for both clients and the company.

• Email Marketing:
• Develop and execute email marketing campaigns to nurture leads and engage customers.
• Monitor and analyze email campaign performance, implementing improvements as needed.

• Social Media Management:
• Manage and grow the social media presence for both clients and the company.
• Engage with the online community and foster positive interactions.

• Market Research and Analysis:
• Conduct market research to identify trends, opportunities, and competitors.
• Use data and insights to inform marketing strategies for both clients and the company.
• Cross-Functional Collaboration:
• Work collaboratively with sales, customer support, and other teams to achieve overall company goals.
• Attend team meetings and contribute to the development of marketing strategies.