Regional Sales Manager

• Plan & Execute institutional sales strategy for growth.
• Align and execute trade and consumer promotions with the institutional sales strategy and overall business plan.
• Listing of new products across institutional sales chain.
• Responsible for achieving planned sales through distributors.
• Manage distributors by adequate stock inventory timely submissions and sattlement of claims.
• Work within company's allocated promotional cost and ensure most effective spending in driving sales and strengthen brands.
• Motivate and lead key accounts sales team to achieve desire objectives set by company.
• Enhance merchandising and ensure rightful planogram space.
• Negotiate favourable TOT contracts with institutional sales chain.
• Ensure correct pricing of products and work closely with sales head and area managers overseeing traditional supermarkets and other retail outlets.
• Provide trade information competitor’s activities and market intelligent to company.
• Manage accounts receivable responsible for debt collection and resolve all long outstanding debts if any.
• Monitor sales promoters/ merchandisers at institutional sales outlets.
• Resolve customer's trade issues complaints and operational matters.
• Any other assignments from time to time.

Sachi Kukadia