Social Media Manager
Posted on :
05-06-2024
Employer Active
1 Vacancy
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Job Description
Job Objectives
This role is responsible for developing and implementing the company s social media strategy to increase online presence improve marketing and sales efforts and enhance brand awareness.
This role requires a creative and strategic thinker who can manage various social media platforms and engage with the online community.
Job Responsibilities
Strategy Development:
- Develop and implement a comprehensive social media strategy aligned with the company s marketing goals.
- Stay uptodate with the latest social media trends tools and technologies.
- Evaluate emerging social media platforms and determine their relevance to the company s objectives.
Content Creation and Management:
- Create curate and manage published content (images video written and audio) that is informative appealing and consistent with the brand s voice and style.
- Collaborate with designers copywriters and other team members to create compelling content.
- Plan and execute social media campaigns including content contests and advertisements.
Community Engagement:
- Monitor listen and respond to users in a Social way while cultivating leads and sales.
- Handle customer inquiries and complaints received via social media channels in a timely and professional manner.
- Conduct online advocacy and open a stream for crosspromotions.
- Act as a brand ambassador and ensure all social media interactions reflect the company s values and mission.
Analytics and Reporting:
- Monitor and analyze social media metrics to gauge the success of campaigns and strategies.
- Prepare regular reports on social media activity engagement follower growth and other relevant metrics.
- Analyze campaign performance and provide detailed reports with insights and recommendations.
Account Management:
- Oversee the company s social media accounts on platforms such as Facebook Twitter LinkedIn Instagram and others.
- Ensure all accounts are uptodate with the latest features and best practices.
- Ensure brand consistency across all social media platforms by working closely with the marketing and product teams.
Crisis Management:
- Escalate issues to the appropriate internal teams when necessary.
- Handle sensitive situations with tact and professionalism to protect the company s reputation.
Requirements
- Bachelor s degree in Marketing Communications or a related field.
- Strong understanding of social media platforms tools and analytics.
- Proficiency in social media management tools
- Excellent written and verbal communication skills.
- Creative thinking and ability to generate innovative ideas.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
- Familiarity with SEO web traffic metrics and online marketing.
- Graphic design and video editing skills are a plus.
Employment Type
Full Time
Key Skills
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