SEOSEM Specialist - EP

Core Responsibilities:

• Executing tests collecting and analyzing data identifying trends and insights in order to achieve maximum ROI in paid search campaigns
• Tracking reporting and analyzing website analytics payperclick (PPC) initiatives and campaigns
• Managing campaign expenses staying on budget estimating monthly costs and reconciling discrepancies
• Plan develop and implement our SEO strategy
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects click rate bounce rate and other KPIs
• Prepare and present reports regularly
• Identify our buyer persona to better target identified audiences
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements for process and productivity optimization
• Work with web developers and marketing teams to properly implement SEO best practices
• Stay up to date with the latest SEO and digital marketing latest trends and best practices

Qualifications:

Bachelors degree in Marketing Communications or related field

Proven years of experience in SEO and SEM

Strong understanding of SEO/SEM principles and practives

Excellent written and communication skills

Experience with Analytics and Reporting tools

Ability to work independently and as part of the team

Job Types: Fulltime Permanent

Experience:

• SEO/SEM: 2 years (Preferred)