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Odessa is looking for a Director of Product Marketing to join our team. This person will serve as a solutions advocate helping to convey the value of our platform and services to our internal team customers and prospects. This is a handson position with the opportunity to recruit additional team members in the future. This person will report directly to the SVP of Corporate Marketing.
Oversee businesslevel messaging and positioning for all Odessa products and services
Lead the effort to bring new version releases and software solutions to market
Work closely with product managers as they develop the platform roadmap; identify key value drivers
Engage with customers to understand and document their needs; learn the who what when and why behind the decisions they make
Further develop our ideal customer profile and target personas; identify and segment target customers
Work with the marketing team to deliver internal and external communications across channels
Partner with global sales organization to understand market needs and educate reps on product positioning
Document use cases for our solutions and educate staff on how to tell those stories to the market
Develop competitive intelligence and battle cards to aid the sales organization
Own sales enablement supporting the sales team through a complex and lengthy sales process
Create compelling marketing collateral and presentations that simplify a complex topic while driving broad awareness and interest
Proactively collaborate across all marketing teams including demand generation creative services content marketing events marketing public relations and beyond
Brief press analysts and partners on solution offerings as needed
Fantastic storytelling skills and ability to communicate and translate technical issues to business values
Demonstrated experience writing blogs delivering webinars presenting to customers analysts and media
Proven success developing and executing gotomarket plans for SaaS solutions
You are extremely selfmotivated and know how to align different teams around a common message
Previous success crafting compelling positioning and marketing content for an enterprise software company
At least 57 years of product marketing experience working in the B2B software space
Experience in asset finance or a related FinTech field preferred
Bonus: you are certified in Product Marketing from the Pragmatic Institute
Full Time