Social Media Strategist

Job Title: Social Media Strategist

Location: Jersey City NJ

Job Type: Fulltime

Job Summary: The Social Media Strategist will be responsible for developing and implementing a comprehensive social media strategy to increase our online presence engage our audience and drive measurable growth. This role requires a strategic thinker with a deep understanding of social media platforms trends and best practices.

Key Responsibilities:

1. Strategy Development:

   • Develop execute and optimize social media strategies across various platforms (e.g. Facebook Twitter Instagram LinkedIn TikTok YouTube).
   • Identify target audiences and create tailored content to engage and expand our follower base.
   • Monitor industry trends and competitor activities to stay ahead of the curve.

2. Community Management:

   • Monitor respond to and engage with our social media community in a timely and authentic manner.
   • Foster positive relationships with followers influencers and brand advocates.
   • Manage and resolve any issues or conflicts that arise on social media platforms.

3. Analytics and Reporting:

   • Track and analyze social media performance using analytics tools (e.g. Google Analytics social media insights).
   • Prepare regular reports on key metrics campaign performance and social media ROI.
   • Use datadriven insights to refine and improve social media strategies.

4. Collaboration and Coordination:

   • Work closely with marketing sales and product teams to ensure cohesive messaging and brand consistency.
   • Coordinate with external agencies freelancers and influencers as needed.
   • Participate in brainstorming sessions and contribute creative ideas for campaigns and initiatives.

Qualifications:

• Strong understanding of social media platforms algorithms and best practices.
• Excellent written and verbal communication skills.
• Proficient in social media management tools (e.g. Hootsuite Buffer Sprout Social).
• Creative mindset with a keen eye for design and detail.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and the ability to manage multiple projects simultaneously.