Assistant Manager- Channel Marketing Star Plus - The Walt Disney Company India

About the Role:
This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on air PR digital and all other media rollout of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows impact its entire life cycle and eventually influence the success of our shows which in turn shape the pop cultural landscape of the country.

Key Responsibilities:

• Support the show marketing lead to create and execute media plan of their respective shows
• Will be responsible for positioning creatives (Promos) of their respective shows
• Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
• Will collaborate with internal teams which include but is not restricted to Digital OAP Graphics Content Traffic and Presentation
• Will collaborate with external teams from the media creative and research agencies
• Will support the show marketing lead in managing the PR function
• Independently handling the PR agencies
• Will create business presentations for leadership as required

Performance Measures:

• Meeting show and channel targets set by business
• Number of break through ideas for the shows in each quarter
• Quality of marketing/ creative briefs made and shared with teams
• Improve show reach by analysing & acting on BARC data & qualitative inputs

Qualifications:

• Should posses a bachelors degree
• Should have an experience of 35 years
• Stakeholder management
• Aptitude for content

Personal Attributes:

• Go getter
• Collaborator
• Eye for detail
• Hardworking
• Not hierarchy driven
• Respectful

About Disney Star:

Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment movies sports infotainment kids and lifestyle content generates over 20000 hours of original content every year.

Disney Hotstar Indias leading streaming platform enables us to reach and entertain audiences anywhere anytime. Disney Hotstar has changed the way Indians consume their entertainment from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies Disney Star has been redefining the media landscape for more than 30 years now anchored on the three pillars of storytelling innovation and an unwavering focus on delivering to the expectations of our audiences.

Join us and lets continue to inspire a billion imaginations.