Manager Performance Marketing Disney Hotstar - Hotstar
Posted on :
30-05-2024
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1 Vacancy
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Job Description
Job Summary
The Performance Marketing Manager will be responsible for strategizing & leading the execution of programmatic & biddable platforms such as DV360 Meta UAC & more. The role involves collaborating with various stakeholders across local global & regional stakeholders and achieving performance subscription targets via biddable media. The role involves handling a team to execute and manage various platforms.
About The Team
The team responsible for retail subscription targets via performance channels for Disney
Reporting ToSenior Manager Digital Marketing
Key Responsibilities
- Manage programmatic and biddable platforms like Snapchat Facebook Google & DV360
- Should have an indepth understanding of Google Meta and DV360 platforms focusing on performance marketing.
- Campaign Management: Oversee all aspects of digital campaigns from ideation and media planning to creative communication.
- Conduct indepth analysis of campaign performance to guide ongoing optimizations.
- Handle a significant digital marketing budget across multiple platforms.
- Analytics and Data Management: Utilize various analytical tools to extract data analyze performance drivers and leverage insights for strategic decisions. Familiarity with analytics attribution and planning tools like Branch Appsflyer and DCM is essential.
- Customer Insight and Engagement: Develop a deep understanding of customer behaviors segmentation and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
- Stakeholder Collaboration: Collaborate closely with product tech analytics teams and crossfunctional stakeholders to understand and enhance the customer journey aiming to improve subscription conversions. Manage relationships with global local and regional teams ensuring effective communication and campaign execution.
- Team Leadership and Experience: Lead and manage a team ensuring effective collaboration and skill development. Required to have 68 years of experience in growth or digital marketing with a strong background in conversionbased or ROAScentric roles preferably in consumer tech.
Skills & Attributes for Success
- Strong digital marketing acumen combined with problemsolving skills.
- Experience in handling largescale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
- Proficiency with data and attribution tools deep analytics and performance monitoring
- Ability to analyze data on a regular basis to drive key insights & applications to live campaigns
Preferred Education & Experience
- 5 years of experience (as per company benchmark) in growth/digital marketing.
- Strong background with conversionbased or ROAS clients including Consumer tech (appbased).
- Experience in working with a multicrore digital marketing budget.
- Indepth handson experience in managing programmatic & biddable platforms like Snapchat Facebook DV360 etc.
- Exposure of running campaigns using 1st party and 3rd party data.
- Knowledge of Analytics Attribution and Planning tools (e.g. Branch AppsFlyer DCM etc.).
About Us
Disney Hotstar is Indias leading streaming platform that has changed the way Indians
watch their entertainment from their favourite TV shows and movies to sporting
extravaganzas. With the widest range of content in India Disney Hotstar offers more than
100000 hours of TV Shows and Movies in 18 languages and coverage of major global
sporting events. As a missiondriven organisation with a relentless focus on our users we
are dedicated to attracting and retaining worldclass talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire train promote and
compensate employees on the basis of individual competence and potential without
regard for race color religion sex sexual orientation national origin citizenship age
marital status or nonjobrelated disability as well as all other classifications protected by
applicable laws.
Why Join Us
No Dress Code Unlimited Leaves Diverse & Inclusive Culture and Fun Life Balance
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Employment Type
Full Time
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