Analyse internal and external data sources and drawing meaningful conclusions.
Drive the metrics required to guide the of strategy across various customer and commercial disciplines Like RGM and Shopper / Channel development
Lead Customer & commercial analytics projects in order to drive deeper understanding of customer and category insights in modern trade
Leads scorecarding and creation of a single source of truth database for the C&CL KPIs (eg: volume, revenue, incidence, OI growth, OOS reduction, RED, etc)
Utilize multiple data sources and ad hoc consumer studies to analyse and answer critical business questions
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