Job Title:Search Engine Optimization (SEO) Specialist
Company:Gururo (Vadodara Location)
Job Summary: We are seeking a highly motivated and skilled Search Engine Optimization (SEO) Specialist to join our dynamic digital marketing team at Gururo. As an SEO Specialist you will play a crucial role in driving organic traffic increasing search engine rankings and enhancing our online presence across various search engines. This is a fulltime workfromofficeposition in Vadodara.
Responsibilities:
- Perform thorough keyword research to identify relevant and hightraffic keywords that align with our business goals.
- Develop and implement effective SEO strategies to increase organic traffic visibility and search engine rankings.
- Conduct onpage optimization including optimizing meta tags headings content and internal linking structures to improve search engine crawlability and indexation.
- Optimize website performance for speed mobile responsiveness and user experience to enhance overall search visibility.
- Identify and address technical SEO issues such as broken links crawl errors and duplicate content.
- Collaborate with content creators to ensure SEO best practices are integrated into the content creation process.
- Stay uptodate with industry trends search engine algorithms and best practices to continuously improve SEO strategies.
- Monitor and analyze website analytics search console data and other relevant SEO tools to measure the effectiveness of SEO efforts and make datadriven decisions.
- Generate regular SEO performance reports and provide insights and recommendations to improve performance and achieve KPIs.
- Assist in identifying and pursuing linkbuilding opportunities to improve domain authority and increase backlinks from reputable sources.
- Stay informed about competitor SEO strategies and recommend action plans to maintain a competitive edge.
- Collaborate with other digital marketing team members on crossfunctional projects and initiatives.
Requirements:
- Proven experience as an SEO Specialist or similar role with a track record of successful SEO campaigns and improved search rankings.
- Indepth knowledge of search engine algorithms ranking factors and SEO best practices.
- Proficiency in using SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush Moz etc.
- Solid understanding of HTML CSS and website architecture as they relate to SEO.
- Familiarity with content management systems (e.g. WordPress) and website platforms.
- Strong analytical skills and the ability to interpret data and generate actionable insights.
- Excellent communication skills both written and verbal to effectively collaborate with team members and stakeholders.
- Selfmotivated detailoriented and able to work independently while meeting deadlines.
- Creative problemsolving skills to overcome challenges and improve SEO performance.
- A proactive approach to staying updated with industry trends and changes in search engine algorithms.
Preferred Qualifications:
- Bachelors degree in Marketing Business Computer Science or a related field.
- Experience in ecommerce SEO and familiarity with marketplace platforms
- Knowledge of international SEO and optimizing websites for global audiences.
Join us at Gururo where you will have the opportunity to make a significant impact on our digital presence and contribute to our continued success. If you are passionate about SEO and eager to drive tangible results wed love to hear from you!