Digital Marketing Manager

As a Digital Marketing Manager you be responsible for driving the vision and mission of our clients by managing and building engagement with those who interact with the client s through our digital channels; attracting and targeting potential customers whose profiles fit our target class and managing the Digital Marketing team. This person must be a visionary be highly tech savvy and keen to take the digital presence of our client to greater heights.

Job description:

Leading and overseeing the research development and production of quality content for online and offline for our client.

Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business to include digital PR SEO PPC Social CRM Affiliate and Email marketing.

Evolve aggressive growth and engagement goals across new and existing social media platforms including but not limited to Facebook Twitter Instagram LinkedIn YouTube and the website.

Determine suitable digital strategies for the church to adopt on all digital platforms. This includes but is not limited to strategies for our client s events campaigns message themes publicity etc.

Managing content campaigns across online owned and paid media channels

Increasing awareness of the brand product and services both internally and externally through outreach and digital media amplification.

Successfully implement content strategy per brand to achieve set brand objectives

Conceptualization work with other departments including creative and technology to generate audiencespecific content to meet targeted goals.

Carry out social media listening and analytics reports (competitive analysis google analytics and other cogent metrics inclusive) using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives.

Plan and implement customer research and use the findings to feed into the online strategy to support the business goals (Growth retention engagement).

Continuously develop social media strategies to support the our client s ministry through research platform determination benchmarking messaging and audience identification

Developing systems of discipleship via social and digital media.

Identifying and implementing new digital avenues to reach the target Audience.

Develop testing models to ensure content is appropriate for the target audience and provides a positive customer experience in line with the CTAs or business goals.

Liaise with digital media strategists and business development to stay updated on new products features content marketing and digital technology trends.

Develop digital marketing proposals based on agencystandard templates

Responsible for forecasting profitability of campaigns and reporting on ROI and maximising financial revenue

Improve ROI and customer lifetime value across all campaigns.

Responsible for media buying budget allocation and planning.

Requirements

A first degree in communications media or related field.

A postgraduate degree or professional certificate/diploma in Digital Marketing.

7 years experience in Digital Marketing Management in a technology/innovation driven field or industry.

Must have at least 3years experience leading a digital marketing team.

Must have experience dealing with cross cultural teams.

A passion to use communications social media specifically to reach existing and potential clients.

Must have a creative funloving youthful spirit. Must be able to inspire the genius in others.

Must be visionary and have strong leadership qualities.

Must have grit and staying power. Must possess the drive to achieve results even when faced with grave obstacles.

Team player. Must understand the importance of working with a network of people whether staff and volunteers.

A sense of ownership: must take personal responsibility for the growth and success of every campaign and the team.

Creativity. Must be able to think outside the box about ways to engage audiences using digital channels.

Excellent communication (written and oral)

IT Savviness

Knowledge of social media analytics

Experience with social media and blogging

Ability to write both short punchy posts and longform pieces

Proven ability to see projects end to end

Actionoriented displayed focus passion and initiative.

Relates well to all kinds of people builds effective relationships and communicates effectively

Organized creative thinker and highly productive working in a fast paced environment

Openness to change

Ability to meet deadlines effectively

Effective multitasker with the ability to prioritize and manage multiple concurrent projects

Productive worker with solid work ethics strong integrity and loyalty