Define commercial strategy and implement actions to achieve agreed business objectives and KPIs for all business segments
Establish the commercial priorities for the Sales Team while assuring business focus and allocation of the right resources in addition to cascading sales strategy, tactics, and marketing programs/promotions
Maintain best-in-class working relationships with institutions, strategic customers, and other strategic stakeholders, with a permanent market presence (including punctuality, customer communication, customer contact, presentation and professionalism)
Provide a high quality application support response which is consistent and in line with the changing requirements of the customer and the business areas
Ensure that the application team is fully competent and knowledgeable, up to date and multi-skilled on the various product lines
Identify people skills, aptitudes and potential, ensuring timely development and use; while providing feedback and conducting performance reviews of employees
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