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You will be updated with latest job alerts via emailABOUT BLUE SKY EDUCATION
As a global education services provider with presence in the UK Australia Singapore Malaysia Japan Vietnam and the Philippines. BlueSky Education provides international studytours shortterm and skillsbased programmes.
Our online and inperson short courses are designed to prepare students for their future with a variety of programmes which cater to skills needed in the years to come whether that be learning how to become our planets steward with our Sustainable Future Programme how to be business ready in our Startup & Innovation Programme or how to become a fantastic speaker in our Public Speaking & Leadership programme.
There is something for everyone at BlueSky Education and we want students to come away with not only better English skills communication skills but also life skills which they can take with them through life far after the programmes have ended.
KEY RESPONSIBILITIES & DUTIES
As the Marketing & Branding Manager you will play a key role in our team driving qualified lead generation through the effective use of various digital marketing channels (facebook Google CRM) through strategy day to day implementation of campaigns. With full ownership of managing PPC Paid Social Display SEO CRM and Affiliates you will plan analyse performance and look at ways to improve warm leads to our website and their conversion but also to increase the LTV of our current customers.
Marketing automation and marketing channel integration
Marketing funnel building and management
Email marketing
Marketing database scraping and database acquisitions
Create and implement an acquisition marketing plan across core digital channels primarily across PPC Paid Social CRM SEM/ SEO with coordination of marketing channels such as influencers Affiliates and PR.
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels (paid ads owned media and earned media SEO Affiliates/Partnership) and CRM to drive strong return on investment and efficient CAC
Drive volume though focusing on the top funnel and ensuring that our website pages are built with conversion in mind to improve the bottom funnel. You will work closely with the growth team and UX/UI team to share funnel conversion improvement ideas feedback & present results.
You will work closely with the management team and sales team to optimise sales conversion rates
Define and implement CRM strategy to retarget your leads with our tech team: Using leadnurturing workflow tools and CRM HubSpot or alternative CRM softwares to generate leads and convert those leads into customers. Increase the lifetime value of our current customers
Constantly reviewing and understanding our customer needs motivations and purchase behaviors and reporting back to the digital team.
You will collaborate with the marketing manager/ product teams to ensure data/trends are being used to make informed decisions to scale growth.
REQUIREMENTS
Diploma/Degree in Business or Marketing Business Administration Information Technology Computer Science or a related field.
You have a minimum 4 years of prior experience in digital marketing in B2B (priority) and B2C products/services as well as experience building effective multichannel marketing strategies including affiliate marketing PPC SEO social media and other digital channels.
Experience in marketing automation
Solid expertise in campaign and channel analysis and reporting including Facebook and Google Analytics.
You possess excellent analytical skills and leverage data metrics analytics and consumer behavior trends to drive actionable insights & recommendations.
You are a highly goaloriented individual and have excellent communication skills.
You are openminded curious and a problem solver. Ideal if you have startup experience.
Successful track record in delivering leads through digital channels
Highly articulate and able to influence in a crossfunctional team environment
Analytical approach with a strong ability for analyzing data and visitor statistics
Google AdWords and Analytics certified a plus
Experience of using CRM tools such as HubSpot is a plus
Mandarin Chinese fluency (reading writing speaking) will be an advantage
Experience in managing Chinese digital marketing presence such as wechat etc will be an advantage
OTHERS
Career Development opportunities
Workfromhome one day a week
Travel abroad opportunities
Health insurance
Casual Dress (Tshirts)
Additional Information
Career Level
Manager
Qualification
Bachelors Degree Post Graduate Diploma Professional Degree
Years of Experience
4 years
Job Type
FullTime
Location
Singapore
Office address: JustCo 6 Raffles Blvd #03308 Marina Square Singapore 039594
Salary range ( Singapore)
per month
For Philippinesbased position:
Work from home arrangement. You will be required to travel to the Singapore office as required by the management.
Send DataSend Data
Full Time