Paid Media Buyer

Key Responsibilities:

• Develop and execute paid advertising campaigns across various digital platforms.
• Analyze conversion events using Google Analytics to inform campaign strategies.
• Utilize Google Tag Manager to deploy tracking tags and manage marketing data.
• Create compelling ad materials and write effective ad copy.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Conduct A/B testing for landing pages to optimize conversion rates.
• Work alongside the creative team to get assets made
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives.
  

Career Growth:

This role offers a clear path for professional growth, mentored by a Marketing Manager, and aims towards advancing to a Growth Marketing Manager position, focusing on performance marketing and analytics.

Qualifications:

• 1-2 years of experience in managing paid advertising campaigns.
• Proficient in Google Analytics and Google Tag Manager for tracking and data management.
• Ability to create visually appealing ad creatives and write effective ad copy.
• Skilled in analyzing, tracking, and reporting on campaign metrics.
• Proficient in using formulas in Google Sheets.
• Knowledgeable in conducting A/B testing for landing page optimization.
• Strong communication skills and the ability to work effectively in a remote environment.
• Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)