Campaign Execution & Lead Management:
- Plan and execute call and e-mail activities to generate leads using the most efficient means together with manager/expert.
- Support and cooperate with Field Marketing, Solution Specialists, Account Executives
- Align with Sales colleagues for most effective territory planning and execution, covering all routes to market.
- Generate and qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management.
- Pass qualified leads to Sales resource for opportunity management and execution.
- Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports
Training & Enablement:
- Assist in activities to enhance demand generation and product/solution skills.
- Be active part of either classroom, e-learning, virtual classroom, or mentor-lead activities.
- Complete all enablement requested in a timely manner.