Email Marketing Specialist

Email Marketing SpecialistKey Responsibilities:

• Outbound Email Campaigns:
  • Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.
  • Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.
  • Ensure campaigns resonate with the target audience, generating high-quality leads.
• Email Strategy Development:
  • Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.
• List Segmentation and Targeting:
  • Segment email lists for highly targeted and personalized messages, improving engagement and response rates.
  • Utilize dynamic content and personalization techniques.
• A/B Testing:
  • Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
  • Incorporate A/B testing and data-driven insights to continuously improve email performance.
• Collaborative Content Creation:
  • Work closely with the team to develop compelling email content that captures the interest of potential leads.
  • Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.
• Marketing Automation:
  • Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.
  • Prior experience with marketing automation platforms (e.g., Klaviyo, HubSpot).
• Analytics and Reporting:
  • Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
  • Familiarity with A/B testing methodologies and data analysis.
• Industry Knowledge:
  • Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.
  • Knowledge of SEO and content marketing principles.

Qualifications:

• Email Marketing Experience:
  • Proven track record in B2B email marketing, including cold outbound campaigns.
  • Prior experience as a Klaviyo Email Marketing Specialist or similar role.
• Ability to Manage Multiple Campaigns:
  • Manage multiple cold outbound email campaigns simultaneously.
  • Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.
• Proficiency in Email Tools:
  • Strong familiarity with email marketing and automation tools.
  • Proficient in Klaviyo and the ability to quickly learn new software.
  • Knowledge in email design and HTML coding.
• Technical Skills:
  • Proficient in design software, such as Figma.
  • Knowledge of HTML and CSS for email marketing is a plus.
• Data-Driven Approach:
  • Ability to analyze email marketing metrics and translate data into actionable strategies.
  • Strong analytical and critical thinking skills.
• Communication:
  • Exceptional written and verbal communication skills.
  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.
• Attention to Detail:
  • Strong focus on quality, accuracy, and detail.
  • Keen attention to detail and ability to deliver high-quality work within given deadlines.
• Teamwork:
  • Capability to work effectively both independently and as part of a team.

Nice to Haves:

• Experience with Klaviyo, Apollo, Instantly.
• Graphic design skills or experience with design software.
• Familiarity with Braze/Iterable, Attentive, or Postscript.
• Knowledge of current email marketing trends and best practices.