Global Head of Demand Generation Demand Generation Department

Job Description

Hi there!

We are Semrush a global IT company developing our own producta platform for digital marketers. New stars are born here so dont miss your chance.

This is our Global Head of Demand Generation role for those who are goaloriented and successoriented.

Do you have a passion for digital marketing Do you consider yourself a commercial leader who thinks on a global scale Do you know how to manage a portfolio of select growth markets maximizing localization efforts and the unique culture that each market brings to the table Do you love the idea of bringing Semrushs latest product innovations to our midmarket and our largest customers simplifying the lives of marketing leaders around the world

If so we are looking for you to set up a new type of marketing and approach for Semrush. Were looking for a leader who can reignite our core international markets as well as generate demand in the form of marketing qualified leads (MQLs) for midmarket and enterprise verticals.

Youll report directly to the Chief Marketing Officer who will guide you as you work daily with the Sales and Product Teams as well as Global Marketing. Youll work collaboratively to agree and realize your vision to ultimately create commercial plans for our core five (5) markets as well as a pipeline of opportunities for the midmarket and enterprise segments that convert to closed won deals.

Tasks in the role

• Create a qualified pipeline of opportunities for the midmarket and enterprise sales teams to engage and successfully close.
• Manage key growth marketsinitially France Italy Spain DACH UK and Braziland a team of leaders who are laserfocused on growing our presence and New User Monthly Recurring Revenue (NUMRR) there.
• Ideate the global demand strategy and be personally accountable for its execution; set up a Sales Marketing aligned accountbased marketing approach to sell into named accounts within the Enterprise segment.
• Lead virtually all outbound campaign activity in key markets and midmarket Enterprise motions; create and launch a mix of paid/owned/earned marketing motions in collaboration with key teams in Global Marketing and across Semrush.
• Partner with the Product Marketing Managers as Brand Marketing to ensure global campaign alignment; our Creative Agency to execute and deliver creative content that captivates and converts.
• Manage key markets midmarket enterprise acquisition channels and lead integrated marketing campaigns including setting strategy developing forecasts evaluating appropriate budget levels and measuring results.
• Create the incremental infrastructure needed to support the pipeline of opportunity you will creatework with IT Product and Sales to onboard an ABM solution; partner with the sales teams to ensure lead scoring and the right stages of the funnel are in place (e.g. MQL>SQL>SAL>OPP etc.).

Requirements

Who we are looking for

• 68 years of experience in a global demand generation role focusing on midmarket and/or enterprise segment(s) with a focus on accountbased marketing preferably in the B2B SaaS space.
• Proven track record of developing and executing successful ABM strategies for enterprise accounts as well as experience in setting up infrastructure and processes to support the scaling of marketing initiatives.
• Proven track record of hiring and managing a global diverse team that is able to activate campaigns locally that convert to revenue generation.
• Demonstrable success delivering across paid/owned/earned activities.
• Excellent communication collaboration and orchestration skills with the ability to work effectively with crossfunctional teams.
• Strong analytical skills with the ability to analyze data and metrics to inform strategy.
• Experience managing and developing a team of marketers.
• Ability to adapt to a fastpaced company and team and reprioritize tasks as needed.
• Creative thinker with a focus on achieving business results.
• Excellent written and verbal communication skills in English.

They say there are no perfect candidates but that might well be you if

• You are able to build a pipeline of opportunities from both our existing clients as well as net new opportunities from the ground up.
• You are a seasoned leader who craves a startuplike environment with the freedom and autonomyand crucially the resourcesto create something amazing that will drive significant revenue for the company.
• You think globally and are able to lead across cultures.
• You share our common values: Trust as we prefer to speak up and be our true selves; Sense of Ownership as its not worth wasting time on something you dont believe in; and enthusiasm for Constant Change as we are always looking to make things better.

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

At Semrush we are the only software that enables marketing professionals to build manage and measure campaigns across all channels to improve their online visibility. Our Marketing team is responsible for growing new business (NUMRR) growing our brand equity and contributing to our overall gains in market share. Marketing manages our companys reputation and image in the global market. We collaborate h2ly with marketing units as well as many other departments at Semrush to achieve our overall goals.

This is a new role within the company that will work to attract new larger clients to our growing portfolio of customers.

We will try to create all the right conditions for you to work and rest comfortably

• This offer stands for the hybrid work format: some days you work from the office and some #wfh. Trust us its an efficient way of work. Proven!
• Flexible working day start.
• Health insurance coverage.
• Working from a modern coworking space (or working from home).
• Corporate events.
• Unlimited PTO.
• Hobby benefit.
• Training courses conferences.
• English and Spanish courses.
• Gifts for employees.

Finally a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization payperclick content social media and competitive research campaigns and get measurable results from online marketing.

Weve been developing our product for 14 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague we are waiting for you!

Semrush is an equalopportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other classification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.