Loyalty Commercial Manager
Loyalty Commercial Manager
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Job Description
Collinson is the global privatelyowned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide marketleading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Visa Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.
Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition the success of our business is delivered through the diverse and talented team of over 1800 global colleagues.
Purpose of the Job
In this role you will be responsible for the daytoday commercial performance of the loyalty programme ensuring the optimal performance of the rewards currency and other promotional mechanics.
Key Responsibilities
- Develop new rewards propositions based on market analysis benchmarking and customer insights
- Continually review performance of all propositions and identify any opportunities for improvement
- Plan the annual campaign calendar driving maximum member value
- Implement tactical earn/burn pricing activity to ensure liability/redemption rates are within forecast
- Continually monitor competitor earn/burn rates to ensure our loyalty proposition remains competitive and compelling for members
Person Specification
- Previous experience working on loyalty programmes in travel/retail sectors is highly desirable
- Experience with commercial modelling and financial running of loyalty points schemes is essential
- A strong commercial focus with the ability to build business cases and drive commercial targets
- Able to analyse and manipulate data to create meaningful and actionable insights
- Strong communication and presentation skills
- > 5 years professional experience
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our ongoing success.
We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.
In your application please feel free to note which pronouns you use (For example she/her/hers he/him/his they/them/theirs etc).
If you need any extra support throughout the interview process then please email us at
We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices. Our Beacons will be your point of contact if you or someone you know needs support.
Employment Type
Full Time
