Strategy Development: Develop and execute comprehensive BTL marketing strategies that align with the companys overall objectives focusing on increasing brand visibility and engagement within the local market.
Campaign Management: Plan and oversee all aspects of BTL campaigns from conceptualization to execution including budget management vendor selection and logistics coordination.
Event Management: Organize and manage various marketing events such as product launches roadshows and community engagements to foster brand loyalty and attract potential customers.
Collaboration: Work closely with the sales team to ensure that marketing activities support sales targets. Collaborate with other departments and external partners to maximize the effectiveness of BTL campaigns.
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