Senior Marketing Data Analyst

The Data Platform is a distributed team by design operating with Open Source principles to empower the team and studios to contribute equally. Beyond the core team the team collaborates on a weekly basis with the 22 studios in the portfolio to improve data quality and richness. The result is that the Data Platform is in the infancy of becoming a team with a unique organizational design.

As a Senior Marketing Analyst within our data platform team youll play a critical role in leveraging data to drive marketing effectiveness optimize performance and contribute to the overall success of the organizations marketing initiatives.

Your mission

• Overseeing the collection processing and management of marketing data within the data platform ensuring data quality and data coverage that meet the needs for marketing professionals in the group
• Developing and executing a comprehensive analytics strategy aligned with marketing goals and objectives utilizing the capabilities of the data platform to drive insights and decisionmaking
• Design and implement data pipelines and architectures that structure and enhances collected data to create actionable and clean data sets for downstream use cases
• Expertise in creating sophisticated and visually appealing data visualizations that demonstrate best practices and UX principles
• Working closely with marketing teams data scientists IT professionals and other stakeholders to align analytics efforts with business objectives share insights and drive continuous improvement
• Staying abreast of industry trends and best practices in marketing analytics and data management and providing expertise to drive innovation and excellence within the organization

Your backstory

• 5 years of experience in marketing marketing analytics or a related field
• Passionate about bringing order and quality to marketing data down to the details AppsFlyer SSOT SKAN and IDFA are not foreign acronyms to you
• Proficiency in statistical analysis data modeling and the ability to derive actionable insights from complex datasets
• Comfortable working with advanced SQL and Python features
• Experience with data visualization tools like Tableau Power BI or Looker
• A solid understanding of marketing principles including customer segmentation marketing channels campaign analysis and attribution modeling
• Knowledgeable in writing data transformations and managing large pipelines with bigdata like databases like Redshift Snowflake or Databricks
• Verbal and written communication skills for presenting findings collaborating with crossfunctional teams and explaining complex concepts to nontechnical stakeholders
• As a senior member of the team you are expected to provide leadership and guidance to junior analysts contribute to strategic planning and drive initiatives to improve processes and efficiency
• Fluency in English