Creator Partnership Manager

What we are looking for

We seek a talented and passionate Creator Partnerships Manager to lead creator collaborations manage campaigns and build brand communities across our social media channels. The ideal candidate is a creative matchmaker content strategist and data whiz who thrives on building relationships and driving results.

What does the job involve

• Creator & Community Strategy
  • Drive our creator strategy for UGC creators including scaling our creator community processes & tech to drive creator selection briefing rewards and engagement.
  • Create UGC and Influencer strategies to drive key business KPIs including growth in followership/awareness engagement rates sales and brand love.
  • Creator Recruitment & Onboarding: Source and identify talented creators with strong brand alignment and audience engagement. Develop a streamlined onboarding process to ensure new creators understand our Stay Ahead of Trends:
• Monthly Creator Campaign Management & Optimization: Oversee the execution of influencer and UGC campaigns from start to finish. This includes:
  • Content Strategy & Collaboration: Collaborate with our Digital Team to develop engaging content campaigns featuring our creators. Provide creators with creative direction and brand guidelines while allowing their unique voice and style to shine through and drive sales for our ecommerce site and retail partners.
  • Creator Recruitment & Onboarding: Source and identify talented creators with strong brand alignment and audience engagement. Develop a streamlined onboarding process to ensure new creators understand our brand values and messaging.
  • Contract Management: Negotiate schedule and finalize contracts with creators. Ensure all creators receive review and return fully executed contracts on time. Maintain a clear record of all agreements.
  • Campaign Scheduling: Collaborate with creators to develop realistic timelines and deadlines for content creation approval and publication. Utilize project management tools to track progress and ensure ontime delivery.
  • Performance Tracking & Optimization: Track campaign performance analyze data and adjust for continuous optimization.
• Creator Relationships
  • Manage a Diverse Creator Network: Develop and maintain relationships with content creators (influencers and UGC creators) across multiple regions including Kenya Nigeria Ghana and North America.
  • Creator Growth & Development: Build strong relationships with creators. Provide ongoing support and feedback to help creators grow their platforms and effectively represent the brand. Explore opportunities for creator education and workshops.
  • Creator Events & Shoots: Manage creator events and support the brand team with video/photo shoots as required.
• Stay Ahead of Trends:
  • Be able to execute video shoots that drive brand messaging.
  • Support the team on general community building and brand initiatives such as community events launch events popup filming etc.
  • Stay informed about the latest trends in influencer marketing and the creator landscape across multiple regions.

Qualifications

• Proven experience of 3 years in influencer marketing and social media management preferably within the beauty or skincare industry.
• Strong understanding of social media platforms (Instagram TikTok Facebook LinkedIn) and their respective best practices algorithms and trends.
• Proven track record of building and managing successful creator partnerships across various platforms.
• Strong understanding of the influencer landscape in Kenya Nigeria Ghana and North America.
• Excellent communication collaboration and interpersonal skills.
• Passion for the skincare industry and brand awareness. (a plus).
• Fluency in English and potential fluency in additional languages spoken in focus countries (a plus).
• Proficiency in social media analytics tools and platforms to track performance metrics and derive actionable insights.
• Ability to multitask prioritize workload and meet deadlines in a fastpaced environment.
• Passion for wellness lifestyle and/or beauty is preferable.
• Bachelors degree in marketing Communications or related field (preferred).

Benefits

• To be discussed