Key Responsibilities
Own ecommerce endtoend
- Define & oversee strategy and operations
- Grow sales & market share
- Define key metrics/ KPIs and their targets for the year
- Manage overall ecommerce budget & deliver P&L targets
- Drive digitalfirst interactions from acquisition through conversion
Team structure & management
- Define structure roles responsibilities and KPIs for new team members
- Manage staff KPIs & role transitions/ assignments
Manage online platforms & operations
- Oversee and grow ecommerce touchpoints; marketplaces social media & inhouse; from customer acquisition to fulfillment and retargeting
- Forecast sales to ensure stock availability
- Manage 360 marketing plan covering both campaigns and promotions
Drive sales growth
- Performance marketing
- Customer acquisition conversion & ROAS
- Campaign & budget optimization
Partnerships/ collaborations
- External Build relationships to bring in marketing funding from partners
- Internal Collaborate with supply chain and IT to ensure alignment of ecommerce initiatives with overall business
Requirements
Previous Roles
- Ecommerce either marketplace (e.g. Shopee Grab) or inhouse
- Tenure at least 5 years within ecommerce retail and/or performance marketing
- Seniority has led teams preferably Head1 i.e. reporting directly to the Dept. Head
- Previous role responsibilities Marketplace: Responsible for FMCG category or brand/ key account growth and Inhouse: Responsible for endtoend operations across multiple platforms
Knowledge Areas
Should have deep understanding/ familiarity in the following areas
Leading marketplaces (e.g. Shopee)
- How to leverage incentives available for partners whether brandowners (e.g. Unilever ) or distributors/ retailers (e.g. 99 Speedmart )
- Tools and KPIs available to increase visibility grow customer base & track ROI on marketing investments e.g. ads/ banners vouchers/ promos
Ecommerce operations
- Sales analysis and stock forecasting
- Performance marketing across platforms (Google Facebook Affiliates)
Gotomarket
- Develop roadmap for shorttolong term strategy for growing the eCommerce business
- Explore growth and expansion of new eCommerce channels (e.g. TikTok shop)
- Develop business case & forecast alongside internal stakeholders (e.g. finance business strategy)
Team structure & management
- Define structure roles & responsibilities required within the eCommerce team
- Managing & prioritizing team deliverables
- Lead & coach juniors