Search Engine Optimization Analyst

SEO Analyst Internship-

Job Description

2024 could be the year for exponential growth for you! You can achieve a lot more remotely and make a mark globally with an SEO Analyst internship for Cogent IBS.

Duration: 4 Months (120 days)

Employment Type: Internship (100% Work from home)

Responsibilities -

Deliver weekly search insights reports for US and Canada to identify relevant trends and provide proactive recommendations.

Create and publish new website content such as landing pages and articles.

Coordinate and ensure that all optimizations are executed.

This includes optimized page titles, meta descriptions, copy, and website content.

Perform ongoing keyword research based on trends, target audiences, patterns, and competitor analysis.

Identify and execute recommendations for SEO opportunities across owned platforms.

Coordinate and run paid media to ensure that all paid search pages are created and optimized to drive CPC efficiency.

Required Qualifications

SEO or digital marketing experience, including experience in web analytics and keyword research

Strong analytical skills and experience synthesizing data into information

Experience with HTML editing and CMS programs (ex. SiteCore)

Knowledge of SEO process and implementation

Experience with digital tools, including working knowledge of Google Analytics, Google Search Console and Google Trends

Knowledge of ranking factors and search engine algorithms

Ability to work collaboratively with both internal Marketing and IT teams

Detail-oriented, deadline driven, and able to handle a high-volume workload

Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success

The ability to find creative solutions to effectively and efficiently delivery the best solutions

Attention to detail is important to ensure brand integrity and consumer expectations are met

Preferred Qualifications

Experience working with multiple brands with unique styles and tones of voice

Bachelor's degree in marketing or related field

Familiarity with HTML, CSS, and Javascript preferred

Some familiarity with SEO tools such as BrightEdge

Bachelor's degree in marketing or related field

Experience with SEO tools such as MOZ, SEMRush, Google Search Console

Experience with analytics platforms such as Google Analytics & Adobe Analytics

Update-to-date on SEO practices

Proficient with keyword research and competitive analysis

Functional knowledge of HTML, CSS, JavaScript

Knowledge of SEO copywriting best-practices

Experience with CMS (AEM a plus)

Benefits:

Internship Completion Certificate

Letter of Recommendation for best performers

LinkedIn recommendation

Flexible timing (US EST time zone)

Please note that there is no stipend for this internship.