Overview:
The role of a Project Manager Social Media is critical in overseeing and managing the social media projects and initiatives within the organization. This individual will be responsible for planning executing and monitoring various social media campaigns ensuring alignment with the overall marketing and communication strategies.
Key Responsibilities:
- Develop and implement social media strategies and campaigns.
- Manage and oversee social media content creation and publishing.
- Monitor and analyze social media performance and engagement metrics.
- Collaborate with crossfunctional teams to ensure social media integration with overall marketing efforts.
- Manage social media advertising and promotional activities.
- Lead and supervise the social media team providing guidance and support.
- Stay updated with industry trends and best practices in social media marketing.
- Develop and manage social media calendars and scheduling.
- Identify and implement opportunities for social media growth and expansion.
- Track and report on social media KPIs and ROI.
- Ensure brand consistency across all social media platforms.
- Handle social media crisis and reputation management.
- Provide insights and recommendations for social media optimization.
- Oversee the management of social media budgets and expenditures.
- Stay informed about social media platform algorithm changes and updates.
Required Qualifications:
- Bachelor s degree in Marketing Communications or related field.
- Proven experience in social media management and marketing.
- Demonstrated success in developing and implementing social media strategies.
- Strong understanding of social media analytics and reporting.
- Excellent project management and organizational skills.
- Proficient in using social media management tools and platforms.
- Ability to lead and manage a team effectively.
- Strong communication and interpersonal abilities.
- Strategic and creative thinking in social media planning and execution.
- Ability to work in a fastpaced dynamic environment.
- Understanding of SEO and content marketing principles as they relate to social media.
- Experience in crisis management and problemsolving in social media context.
- Knowledge of advertising and promotional tactics on social media platforms.
- Ability to prioritize and manage multiple projects simultaneously.
- Uptodate with the latest social media trends and technologies.
team management,social media marketing,strategic planning,analytics,project management