Marketing Analyst

Amega Group is seeking to hire a Marketing Analyst to join our dynamic team and transform data into powerful insights driving innovative strategies and shaping the future of our brand.

Main Activities and Responsibilities:

Campaign Performance Analysis:

• Monitoring and analyzing the performance of marketing campaigns across web and mobile platforms

• Identifying key performance indicators (KPIs) and tracking them to measure the effectiveness of campaigns

Data Interpretation:

• Collecting and interpreting data to uncover actionable insights that can inform marketing strategy

• Reporting and Dashboard Creation

• Generating regular reports summarizing the performance of marketing initiatives.

• Creating and maintaining interactive dashboards to provide realtime visibility into campaign performance

Customer Behavior Analysis:

• Collaborating with the product team to analyze customer behavior and engagement on our platforms.

• Providing recommendations for improving user experience and engagement
  
  A/B Testing and Experimentation:

• Planning and executing A/B tests and other experimentation to optimize campaign performance and user experience.

Competitive Analysis:

• Staying informed about industry trends and competitive landscape to ensure our marketing strategies remain cuttingedge.
  
  

Requirements:

• Bachelors degree in Marketing Business Statistics or a related field

• Proven experience in marketing analysis or a similar role

• Proficiency in data analysis tools and software (e.g. Google Analytics AppsFlyer Amplitude Looker)

• Strong analytical and problemsolving skills

• Excellent communication skills to present findings and insights to crossfunctional teams

• A keen eye for detail and a passion for delivering datadriven results
  
  

What we offer:

• 21 vacation days per year public holidays

• Stable and welcoming working environment

• Daily lunch provided by the Company

• Supportive environment from a multicultural team of colleagues

• Hybrid or Remote working can be offered

• Office located in Limassol Cyprus