Growth Marketing Lead Athletics

Join the forefront of educational transformation: help lead growth marketing in a role that helps shape the futures of scholarathletes around the world at one of the most exciting education startups in the world now valued at more than $600M USD.

What this role is responsible for

The role will be responsible for the growth of Athletics enrollments at Crimson Education globally; driving awareness in key markets and coordinating high impact digital campaigns via the creation of design assets and execution of campaigns. This role will be fastpaced with a breadth of daytoday activities and endless development opportunities.

A portion of the role will be ANZfocused but you will join a diverse team and have access to global resources. In particular you will:

• Lead generation of collateral related to Crimsons international athletics program which supports high school scholarathletes around the world by strategizing their growth in sport preparing them for U.S. admissions (SAT/ACT extracurriculars essays etc.) and putting them in touch with coaches at top universities for the purpose of being recruited

• Help to map Crimson Athletics growth strategy while owning a tight marketing budget

• Lead endtoend planning execution and optimisation of local marketing digital and growth campaigns including managing events PR content landing pages social posts FB Adwords emails & more

• Help manage our sales funnelmonitor the pipeline of prospective families and provide reports analysing marketing touchpoints and campaign performance

• Collaborate with regional marketing teams to share assets generated and filter best practices across company units

• Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment

• Scout and develop partnership opportunities

Skills & Experience

• Adaptability and Growth Mindsetyoure proactive in ideating new and creative campaigns shuttering failing initiatives and learning rapidly

• ProblemSolving and Analytical Abilitiesyou track marketing and sales data rigorously generating actionable insights that you share with the team and rapidly deploy

• Project Managementyou manage multiple projects and deadlines seamlessly coordinating tasks meeting deadlines and continually optimising campaigns for future success

• Communication and Interpersonal Skillsyou communicate well across teams and organisations both as a colleague and as a representative of our service to potential customers

• Design aestheticyou have an eye for quality branding detail in design and clear and striking copywriting that confidently presents our unique value proposition

• Industry knowledge developmentyou rapidly seek to learn about trends in highschool age sports and education

• Bachelors degree in Communications Marketing PR Business or related fields preferred

• 3 years of marketing experience in a growthoriented environment preferred

If youre passionate about education technology sport and people and you are seeking a fastpaced collaborative environment wed love to hear from you! Were looking for a team player who is comfortable owning targets but who genuinely enjoys combining across business functions to find creative solutions and drive outcomes.

Why work for Crimson

• Flexible working environment you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe(role dependant) with us!
• Limitless development and exposure our internal promotions/role changes made up 33% of all recruitment last year.
• $1000 training budget per year we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• Were a global player with 28 markets (and growing) across the globe!

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.