Digital Marketing Specialist
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Job Description
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About the job
Role Description
This is a full-time on-site role for a Digital Marketing Specialist. As a Digital Marketing Specialist, you will be responsible for managing social media marketing campaigns, developing and implementing digital marketing strategies, analyzing web analytics data, and conducting online marketing activities.
Job Responsibilities
- Research advertising trends
- Research competitors’ pricing and products
- Decide on the appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
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Qualifications
- Social Media Marketing skills
- Digital Marketing skills
Employment Type
Full Time
Company Industry
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
