Job Description
Google Ads Campaign Manager
What you'll be working on
- Setting up new Google Ads campaigns from provided copy and images
- Creating ad groups and ad extensions as needed
- Implementing A/B testing on ads, headlines, descriptions
- Optimizing bidding strategies and budgets based on campaign performance
Responsibilities
- Launching initial campaigns within two weeks of start date
- Analyzing daily campaign reports to improve ad relevance and ROI
- Testing new ad combinations, bids and budgets on a weekly basis
- Providing weekly performance reports and optimization recommendations
Requirements
- 2+ years experience managing pay-per-click campaigns on Google Ads
- Proficiency with Google Ads tools, interfaces and best practices
- Experience designing and analyzing A/B tests for online ads
- Strong analytical and reporting skills to optimize campaign performance
- Ability to take initiative and work independently with bi-weekly check-ins