Strategic International Marketing Manager wmd 50-100

Our mission is to prevent vision loss and ultimately blindness by developing AI software that assists eye doctors in therapy planning for their patients. We use computer vision deep learning models (AI) trained on thousands of cases and millions of images to predict disease progression individualize therapy and improve outcomes. The decision support algorithm targets widespread eye diseases like Agerelated Macular Degeneration (DMLA in French causing 50% of cases of blindness).

Tasks

• Conduct market research to understand the competitive landscape e.g. doctors working without a 2nd opinion.
• Create and implement marketing strategies that cater to international markets initially France and BeNeLux taking into account cultural differences and local regulations related to medical software.
• Work closely with the product team to understand the AI softwares features and benefits. Develop compelling messaging and positioning that highlights the softwares ability to predict disease progression and improve outcomes.
• Set key performance indicators (KPIs) and use analytics to measure the effectiveness of marketing strategies making adjustments as needed.
• You are great in your job when our distributors and partners can successfully communicate the value of our solution to eye doctors in new markets.

This role requires a blend of strategic thinking market research and digital marketing skills along with a good understanding of AI and its application in healthcare.

Requirements

Your musthaves

• (Initial) experience in international strategic marketing ideally in conceptualizing & implementing a marketing strategy for a new country.
• Strong analytical skills e.g. in market research and a proactive approach to problemsolving.
• Excellent verbal and written communication skills in English and French or German (C1C2) as well as crosscultural competency.
• Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
• Ability to work crossfunctionally with teams like sales product development and customer support

Your nicetohaves

• Experience in new business development or sales in ophthalmology
• Work experience in startups AI or digital health
• Advanced degree in a relevant field (e.g. Biomedical Sciences Marketing Communications International Business).
• Skilled in translating technical and medical information into persuasive communications e.g. AI / software to doctors.
• Familiarity with digital marketing tools and platforms e.g. SEO optimization social media content management graphics design tools like Canva etc.
• Knowledge of additional languages that could be beneficial in our global outreach (Dutch Spanish Arabic Japanese etc.).

Benefits

• Direct impact on improving quality of life for patients & doctors.
• Immediate responsibility for 12 new markets enabling rapid personal growth.
• Flexible working hours remote work & central office at Munich main station.
• Competitive compensation
• Openminded startup culture & a diverse team (10 nationalities 30year age span 44% female) of experts (> 10 startups >100 medical devices >100k retinal therapies)

Apply via the web form with your LinkedIn profile (or CV). No motivation letter is required. If you want to share something about your motivation please include it in your CV. Also feel free to connect to me (Manuel Opitz) on LinkedIn if you like. Looking forward to getting to know you further in the hopes that you will become our international voice for launching our solution to help doctors and thus fight preventable blindness in new countries!