Social Media Content Creator

About the team:

Marketing is an inhouse team at Vintage Cash Cow; we are close to the action and know the business inside and out. It all starts with us!

We are made up of 14 specialists from data and performance gurus to creative filmmakers planners and email experts. 50% of our business comes from social media and we have largely untapped organic social opportunities. We are proud of the numbers we achieve. We are also proud of how we look after customers and constantly improve our service.

About the role:

As our team grows we have created this new role to bring in a social expert to plan develop curate and measure brilliant social media posts that align with our campaigns and business goals. From creating a social strategy writing scripts and shooting authentic videos to driving customer UGC you will find new and best ways to resonate with our core age 60 audience.

You will own organic social from day one and over six months help to control performance social on Facebook YouTube Instagram and TikTok. Youll have a solid appetite to hit targets measure results and constantly optimise our effectiveness.

Exceptional knowledge ensures you understand the latest technologies and social trends and have the experience to influence the team. You will also need to collaborate and build excellent working relationships across internal departments such as Customer Engagement and Marketplace. Strong planner analyser writer and creative.

Key goals and objectives:

• Build wellinformed and highly engaging organic social for a 60 audience

• Support paid social our most successful channel

• Connect our TV and radio to a new social audience

In your first three months you will:

• Fully understand our business marketing and brand objectives

• Create a strategy and action plan for our organic social

• Test and learning start to gain a larger more engaged audience

• Connect performance and abovetheline campaigns to social

In your first six months you will:

• Own organic social and start to harness paid social

• Make brilliant connections across the business and with customers getting great content ontap.

In your first year you will:

• Have changed the way we do things utilising AI to advance our creative process

• Have complete ownership and control over Facebook for paid social

• Have a large bank of the most successful templates tools and authentic content

• Plan six months ahead with the ability to predict success

Key responsibilities:

• Plan shoots graphics animations collaborating with a delivery team

• Execute scripts and shoots work with design creatives on graphics

• Measure performance and show proof on a shared platform

Essential skills and experience:

• Previous experience in a proven successful social media role

• Excellent knowledge of Facebook Instagram YouTube and TikTok

• The ability to work with image and video editing software (Photoshop Canva Premier Pro)

• Familiarity with social media management tools (Hootsuite Buffer or Later)

• Strong understanding of social media KPIs

• Have a testandlearn mindset and strong work ethic; enthusiasm is a must

• Writing accurate and highly engaging scripts and prompts

Desirable skills and nice to haves:

• A genuine interest in antiques collectables and vintage

• Handson art direction graphic design and photography skills

The Details:

• Location of Work: Hybrid Working 3 days in office 2 days wfh after the onboarding process.
  • Working on our sites Vintage Cash Cow:
    • Pure Offices Morley LS27 7LE.
    • Overland Park Morley LS27 7JP.
• Benefits:
  • Be part of a rapidly growing company with so many opportunities to progress!
  • Free lunch tea coffee and snacks every day
  • 25 days annual leave
  • Cycle to work scheme
  • Medicash
  • 2 Community/ Charity days per year
  • Oliva Mental Health
  • Monthly contribution towards your gym membership
  • Regular socials and events

At Vintage Cash Cow we prioritise inclusivity and collaboration among departments to promote knowledge and expertise. We welcome individuals who value these principles and are ready to make a valuable contribution.

About Vintage Cash Cow

Theres an elephant in the boardroom. The unchecked consumption constant growth and focus on buying new is not an option in tomorrows market. Companies around the world must stop their reliance on finite resources that cant keep coming out of the ground. Changing consumer behaviour is demanding companies change; less new fewer shortlife items more reCommerce more reuse and more recycling. The costofliving crisis is catalysing and accelerating this change; its simply cheaper to do the right thing.

Youll know that buying and selling old and vintage items isnt easy for most people so weve set out to change that. Vintage Cash Cow is on a mission to become the leading brand for buying and selling all things vintage valuable and occasionally peculiar. By delivering unrivalled convenience and care with our fair trustworthy and personal service we believe we can own this space in the UK and overseas.

We arent doing this entirely alone. Weve raised VC investment from Dutch Founders Fund and Airbridge Equity Partners including from the founders of WeTransfer Just Eat Benelux and TreatWell. With their support and our unwavering commitment to changing the game for good globally this role is an exciting opportunity to join a brand primed for liftoff.