Job Description
Responsibilities:
- Develop and implement effective search advertising strategies to drive lead generation and increase brand visibility.
- Manage Google Ads campaigns including keyword research ad copy creation bid management and performance tracking.
- Conduct A/B testing and optimization to improve campaign performance and ROI.
- Analyze campaign data and provide insights and recommendations for optimization.
- Collaborate with the creative team to develop compelling ad creatives and landing pages.
- Stay informed about industry trends best practices and new technologies in search advertising.
Requirements :
- Bachelors degree in Marketing Advertising or related field.
- 35 years of experience in search advertising with a focus on Google Ads.
- Proven track record of successfully managing large budget campaigns (at least 20 Lakh INR/month) and driving lead generation.
- Indepth knowledge of Google Ads platform including keyword targeting ad formats and bidding strategies.
Preferred Qualifications (Good to have):
Experience with other digital advertising platforms such as Facebook Ads or Microsoft Advertising.
Certification in Google Ads or other relevant digital marketing certifications.
Our Culture:
At MassCampaigns we foster a collaborative and supportive work culture where every team member plays a vital role in driving the companys growth. We value diversity creativity and a funloving attitude. We encourage individuals who believe they possess the necessary traits to excel in this role to apply regardless of whether they meet all the specified requirements.
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