Influencer Marketing Manager EU

Social media is filled with talented content creators - but do you know there is one area of obvious, yet untapped opportunity? It’s “creators over 40”.

People aged 40 and over are not just the fastest growing group of social media users or the ones with the most disposable income, they are also more likely to use one channel for a long time. In an internal survey with more than 10,000 customers, more than half only use one social media channel.

Despite the growth in this user demographic, there are fewer creators over 40 compared to other age groups. This creates a giant untapped opportunity for brands serving women over 40 to identify, invest in, and spotlight talented creators who can pick up the camera and create engaging content.