Job Summary:
We are seeking a dynamic and experienced Digital Marketing Executive to lead our digital marketing efforts for einvitations and wedding gifting products. The ideal candidate will have a strong background in digital marketing strategies with a focus on driving performance and maximizing ROI across various online channels. This role requires a strategic thinker with excellent analytical skills and a proven track record of managing successful digital marketing campaigns in the wedding industry.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive customer acquisition engagement and retention for einvitations and wedding gifting products.
- Plan implement and optimize performance marketing campaigns across various online channels including but not limited to paid search display advertising social media advertising email marketing and affiliate marketing.
- Conduct thorough market research and competitive analysis to identify opportunities and trends in the wedding industry staying uptodate with the latest digital marketing technologies and best practices.
- Utilize data analytics tools to track measure and analyze campaign performance metrics KPIs and ROI providing actionable insights and recommendations for continuous improvement.
- Collaborate crossfunctionally with the product development creative and sales teams to ensure alignment of marketing strategies with business objectives and customer needs.
- Manage relationships with external agencies vendors and partners to leverage their expertise and resources in executing marketing campaigns effectively.
- Stay abreast of industry regulations and compliance standards related to digital marketing ensuring all marketing activities adhere to legal and ethical guidelines.
- Monitor industry trends and consumer behavior patterns to identify new opportunities for growth and innovation in the einvitations and wedding gifting market segments.
Requirements:
- Bachelors degree in Marketing Business Administration or related field; MBA or advanced degree preferred.
- Minimum of 2 years of experience in digital marketing with a focus on performance marketing preferably in the wedding industry or related ecommerce sectors.
- Proven track record of managing successful digital marketing campaigns driving customer acquisition engagement and conversion through various online channels.
- Strong analytical skills with proficiency in data analysis tools such as Google Analytics Adobe Analytics or similar platforms.
- Expertise in digital advertising platforms including Google Ads Facebook Ads Instagram Ads LinkedIn Ads etc. with handson experience in campaign setup optimization and performance monitoring.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and external partners.
- Strategic thinker with a resultsoriented mindset capable of developing and implementing datadriven marketing strategies to achieve business objectives.
- Detailoriented with strong project management skills capable of multitasking and prioritizing tasks in a fastpaced environment.
- Creative thinker with a passion for innovation and continuous learning staying ahead of industry trends and emerging technologies in digital marketing.
Job Type: Full Time
Experience: 1 Year to 3 Year
Time 10AM to 7PM
Salary: 20000.00 to 35000.00 per month
Location: H172 Sitapura Industrial Area Tonk Road Jaipur Rajasthan
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