Digital Data Analyst

Location: Atlanta GA (On site)

Duration: 6 Months Contract

Experience: 3 Years

Note : This position will be reviewing specific customer and network data to consider criteria for taking specific actions. The candidate will have excellent written and verbal communication skills.

Job Summary

The Digital Data Analyst contractor provides input and support for Insights generation for digital experiences. This position collaborates with the data team to ensure effective delivery of digital experience insights. He/She provides knowledge development maintenance and support for insights data driven tools/ processes using various MarTech applications.

Job Duties

This position will create maintain and publish & share insight dashboards using various tools. He/She will be using applications such as Web Analytics Full story Qualtrics Data Warehouse to investigate potential issues and gaps and report back using most applicable presentation tools. This candidate needs to use data analytics & modelling skills to analyse digital operational session replay VOC customer call centre and other data sources to deliver Insights that will improve digital experiences at Client. He/She will need to understand how audiences are created in Adobe Audience Manager (DMP) and how to leverage these audiences for robust Insights. This candidate will also need to use a website debugger to analyse the tagging for troubleshooting and analytics planning.

Other Duties

Identify and work with all affected groups and functions to support project impact

Research trends and best practices; develop industry knowledge and expertise

Makes decisions about prioritizing or planning own work

Technical Problem Solving and Analytical Processes

Maintains and applies specific knowledge of information systems elements

Minimum Requirements

Bachelors degree preferred data analytics degree is preferred

Preferred knowledge: MarTech tools / knowledge Adobe Analytics Full story Qualtrics Microsoft Power BI

3 plus years of digital data analytics experience

Must have:

Proficiency in analysing digital operational session replay VOC and customer call centre data to derive meaningful insights.

Experience with various MarTech applications such as Adobe Analytics Full story Qualtrics and Microsoft Power BI for data analysis and reporting.

Strong understanding of web analytics principles and tools for tracking and analysing website performance and user behaviour.

Familiarity with audience creation and management in Adobe Audience Manager for leveraging audience data in insights generation.