Develop, implement & optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications..) to target different customers segments.
Prepare, update & optimize the campaigns calendar in alignment with Creative, merchandising & operations teams
Setup and manage marketing automated customer journeys across all product categories
Being proactive to identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation
Track and optimize all campaigns & marketing automation activities to maximize ROI
Managing the internal, external resources and assets needed for the execution of campaigns & automation activities (i.e. data, content, logistics etc )
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