Social Media Executive

• Collaborate closely with the marketing team to develop and execute social media strategies tailored to COMPANYs brand identity and target audience.
• Prior experience working with directtoconsumer (D2C) brands particularly within industries such as skincare makeup and related wellness sectors is essential.
• Stay uptodate with the latest trends and features on social media platforms particularly Instagram including reels stories and emerging content formats.
• Showcase a strong understanding of Instagram reels having created content that has garnered significant engagement and possibly even viral attention.
• Blend the roles of an influencer and a fulltime professional demonstrating a passion for both creating engaging content and driving results for the company.
• Exhibit a natural creative flair bringing fresh ideas and innovative approaches to social media content creation and community engagement.

• Demonstrated ability to create funny relatable reels and maintain a creative profile that aligns with COMPANYs brand values and aesthetics.
• Proficient in the art of creating reels possessing a keen eye for visual storytelling and an understanding of how to captivate audiences through shortform video content.
• Ideally the candidate should have experience in building a personal brand as an influencer showcasing the ability to grow and engage an audience authentically.
• A genuine passion for Instagram and a deep understanding of its functionalities algorithms and community dynamics.
• Female candidates preferred as the role may involve representing the brand in a relatable and engaging manner to predominantly female audiences.

social media,influencer,brand identity,building,instagram,social media management,creative content creation,trend awareness,influencer marketing