Senior Content Writer
Senior Content Writer
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4-5years
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
As a Content Writer your primary role is to contribute to brand projects by crafting compelling digital experiences. Your responsibilities include efficient project management collaborative idea generation with the team and a genuine passion for content creation. You will be working across various platforms to enhance engagement and encourage positive customer interactions.
Key Responsibilities:
- Your key task is to formulate a content strategy aligned with the customer s brands vision and goals.
- This strategy should extend across a multitude of platforms including Facebook Twitter YouTube Google Pinterest Instagram and Mobile.
- You will be required to create strategic content that upholds the agencys creative standards.
- Stay updated on digital and new tech industry trends and competitor offerings to identify potential business opportunities and enhance the value proposition for customers.
- Foster innovation and creativity in the brands you work with.
Account Execution
Your responsibilities in this domain revolve around the creation of campaign content on diverse digital platforms such as Facebook Twitter YouTube Google Pinterest and Instagram. You will be required to conduct comprehensive research to gather relevant material for interactive content development.
- Develop inventive solutions including content management and maintenance for the brands digital platforms.
- Generate excitement and interest around the brand its product promotions launches and sponsored events.
- Utilize analytics to assess and monitor the campaigns effectiveness considering aspects like community engagement website traffic conversations lead generation and conversions.
Requirements
- You should possess 35 years of experience in advertising or marketing agencies.
- A background in journalism or mass communication is preferred.
- High levels of accountability are vital given the critical nature of the role in our small team.
- Innovation should be your second nature as theres ample scope for creativity.
- You are expected to be a creative thinker who can work independently with minimal supervision.
- Proficiency in the English language is a must and the ability to rephrase content is essential.
- Knowledge or experience in social mediabased content discovery will be an advantage
Education and Experience: Bachelor s or master s degree in marketing or a related field 6-7 years of proven working experience in digital marketing, preferably in an agency environment Demonstrable experience leading and managing SEO/SEM, email marketing, social media, Analytics, and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics 3 & 4, SEMRush, etc.) Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints Knowledge of Google Tag Manager, Looker Studio, Google Big Query
Employment Type
Full Time
